Informações sobre o curso
4.7
320 classificações
49 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks, 2-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano, Árabe

O que você vai aprender

  • Check

    How to identify and evaluate opportunities to scale an organization

  • Check

    How to enter new markets and apply game theory to analyze, assess, and respond to competitors

  • Check

    How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

  • Check

    How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

Habilidades que você terá

Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 weeks, 2-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano, Árabe

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts....
Reading
13 vídeos (total de (Total 86 mín.) min), 5 leituras, 1 teste
Video13 videos
Why Grow?9min
Strategy and Growth3min
Growth Alternatives7min
Growth Risks7min
Growth through Scaling9min
Scenario Planning5min
Scenario Planning Step 15min
Scenario Planning Steps 2 and 37min
Scenario Planning Steps 4 and 56min
Module Lessons2min
Strategist's Toolkit: Scenario Planning7min
Starbucks Case Debrief8min
Reading5 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
Starbucks Corporation25min
Quiz1 exercício prático
Growth through Scaling40min
Semana
2
Horas para completar
2 horas para concluir

Growth through Entry

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response....
Reading
9 vídeos (total de (Total 54 mín.) min), 1 leitura, 1 teste
Video9 videos
Using Game Theory to Understand Rivalry8min
Using Game Theory to Understand Cooperation7min
Identifying Potential Rivals8min
Pre-entry Strategies5min
Post-entry Strategies7min
Module Lessons1min
Strategist's Toolkit: Payoff Matrices2min
JetBlue vs. American Airlines Case Debrief6min
Reading1 leituras
The Battle for Logan Airport: JetBlue versus American Airlines20min
Quiz1 exercício prático
Growth through Entry40min
Semana
3
Horas para completar
2 horas para concluir

Growth through Acquisition

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy....
Reading
13 vídeos (total de (Total 74 mín.) min), 1 leitura, 1 teste
Video13 videos
Pros and Cons of Acquisitions5min
Pitfalls of Growth Through Acquisition7min
Why Firms Overpay for Acquisitions5min
Alternatives to Acquisition7min
Identifying Successful Acquisition Opportunities3min
Acquisition Analysis5min
Strategic Benefit: Value of the Target2min
Avoiding Overpaying4min
Acquisition Analysis: Opportunity Costs6min
Module Lessons4min
Strategist's Toolkit: Acquisition Analysis5min
Tata Motors Case Debrief9min
Reading1 leituras
Tata Motors Limited: Ratan's Next Step15min
Quiz1 exercício prático
Growth through Acquisition40min
Semana
4
Horas para completar
5 horas para concluir

Growth through Innovation

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario....
Reading
12 vídeos (total de (Total 58 mín.) min), 2 leituras, 2 testes
Video12 videos
Innovation Strategies3min
Developing an Innovative Capability6min
Keys to Innovation3min
Organizing for Innovation6min
Appropriating Value from Innovations2min
Intellectual Property Protection7min
Complementary Assets4min
Determining an Innovation Strategy5min
Module Lessons1min
Strategist's Toolkit: Real Options Analysis2min
Intel Case Debrief7min
Reading2 leituras
Intel Corporate Venturing15min
Assignment Overview15min
Quiz1 exercício prático
Growth through Innovation40min
4.7
49 avaliaçõesChevron Right
Direcionamento de carreira

50%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

50%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por SPJul 30th 2017

really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like

por AJSep 29th 2018

This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.

Instrutores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Sobre University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Sobre o Programa de cursos integrados Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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