Informações sobre o curso
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Some familiarity with business is helpful, but not required.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 2-4 hours per week...

Inglês

Legendas: Inglês

O que você vai aprender

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    Market and competition applications in product pricing

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    How to utilize game theory to influence market pricing

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    How to leverage competitor pricing models and knowledge of the product lifecycle to price products

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    Strategies for price discrimination in competitive markets

Habilidades que você terá

Competitor Pricing ModelsPricing StrategiesPricing to CompetitionPrice DiscriminationMarket Segmentation

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Some familiarity with business is helpful, but not required.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 2-4 hours per week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Understanding the Playing Field

10 vídeos (Total 43 mín.), 3 leituras, 3 testes
10 videos
Three Lenses4min
Course Introduction2min
Legal Structures Related to Pricing4min
The Sherman Antitrust Act4min
The Clayton Act4min
The Robinson-Patman Act3min
Common Practices & Shifts in Interpretation6min
Competitive Framework7min
Week 1 Takeaways1min
3 leituras
Course Overview & Requirements10min
Survey10min
Using Discussion Forums to Deepen Your Learning10min
3 exercícios práticos
Practice Quiz on Legal Aspects of Pricing24min
Practice Quiz on the Competitive Framework6min
Week 1 Quiz on Understanding the Playing Field36min
Semana
2
2 horas para concluir

Predicting Competitive Reactions

10 vídeos (Total 46 mín.), 3 testes
10 videos
Value Mapping5min
Value Mapping: Sandisk vs PNY5min
Introduction to Game Theory2min
The Prisoner's Dilemma5min
The Evolution of Cooperation8min
Signaling Games4min
Extensive Form Signaling Games7min
Gas Wars and Takeaways4min
Week 2 Takeaways59s
3 exercícios práticos
Practice Quiz on Value Mapping9min
Practice Quiz on Game Theory21min
Week 2 Quiz on Predicting Competitive Reactions36min
Semana
3
3 horas para concluir

Disrupting Markets and Engaging in "Coopetition"

13 vídeos (Total 57 mín.), 1 leitura, 3 testes
13 videos
Competitor Pricing Models3min
Competitive Price Moves: Understand Competitive Dynamics9min
Competitive Price Moves: Assess Your Options6min
Competitive Price Moves: Choose and Execute Best Move4min
Price Wars6min
Pricing through the Product Life Cycle6min
Pricing in the Growth Phase3min
Pricing in the Maturity Phase6min
Pricing in the Decline Phase5min
Case Introduction: SmartOps2min
Case Debrief: SmartOps1min
Week 3 Takeaways1min
1 leituras
Case Study: SmartOps Corporation: Forging Smart Alliances?10min
3 exercícios práticos
Practice Quiz on Competitor Pricing Models18min
Practice Quiz on Pricing through the Product Life Cycle12min
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition36min
Semana
4
4 horas para concluir

Implementing Price Discrimination in Competitive Markets

10 vídeos (Total 60 mín.), 5 testes
10 videos
Customer Segmentation Strategies10min
B2B Segmentation Strategies5min
Weber-Fechner Law of Pricing4min
Weber-Fechner and Pricing9min
Pricing Your Least Expensive Products4min
Pricing Your Most Expensive Products3min
Bundle Pricing9min
Creating Economically Sound Pricing Bundles9min
Week 4 Takeaways1min
4 exercícios práticos
Practice Quiz on Customer Segmentation Strategies9min
Practice Quiz on Product Line Pricing12min
Practice Quiz on Bundle Pricing9min
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets36min
4.8
14 avaliaçõesChevron Right

Principais avaliações do Market and Competition in Pricing Strategy

por RSJun 21st 2017

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.

por AHJan 14th 2019

I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers

Instrutores

Avatar

Jean Manuel Izaret

Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Avatar

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
Marketing
Avatar

Thomas Kohler

Associate Director, Pricing
Marketing, Sales & Pricing Practice

Sobre Universidade da Virgínia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Sobre BCG

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

Sobre Programa de cursos integrados Pricing Strategy Optimization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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