Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Programa de cursos integrados Pricing Strategy Optimization
Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.
Sobre esse Programa de cursos integrados
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Visão Geral dos Projetos
- Beginner Specialization.
- No prior experience required.
Cost and Economics in Pricing StrategySessão atual: Aug 13
- 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
- English, Romanian
Sobre o cursoHow much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on c
Customer Value in Pricing StrategyPróxima sessão: Aug 20
- 4 week so study, 2-4 hours/week
Sobre o cursoThe traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psycho
Market and Competition in Pricing StrategyPróxima sessão: Aug 20
- 4 weeks of study, 2-4 hours per week
Sobre o cursoIf you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing an
Pricing Strategy in PracticeSessão atual: Aug 13
- 4 weeks of study, 3-5 hours/week
Sobre o cursoIn this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an
Jean Manuel Izaret
Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Associate Director, Pricing
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs