Informações sobre o curso
5,112 visualizações recentes

Learner Career Outcomes

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Some familiarity with business is helpful, but not required.

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    How to use the three lenses to set an optimal strategic price to maximize revenue

  • Check

    How to approach a pricing case, glean information, and work through a complicated pricing decision

  • Check

    How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Habilidades que você terá

Competition (Economics)Conjoint AnalysisPricing StrategiesExecutive PresentationPricing Economics

Learner Career Outcomes

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Some familiarity with business is helpful, but not required.

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Retail Market Dynamics

15 vídeos (Total 60 mín.), 5 leituras, 3 testes
15 videos
Three Lenses4min
Course Overview4min
Developing the Three Lens Framework2min
Using the Three Lenses8min
Knowledge Is Not Enough3min
Case Introduction1min
Assignment 1 Introduction4min
Review: Basic Metrics of Pricing: Margins and Markups5min
Calculating Power Usage and Cost3min
Assignment Debrief: Superbulb Failure3min
Assignment Debrief: LED Price Considerations3min
Assignment Debrief: Retailer Margin Justification5min
Assignment Debrief: Customer Economics4min
The Myth of the Invisible Hand2min
5 leituras
Course Overview & Requirements10min
Survey10min
Philips: Pricing the LED Bulb (A)10min
Week 1 Case Questions10min
Case-based Learning at Darden12min
3 exercícios práticos
Superbulb Economics20min
LED Price Considerations20min
Customer Economics20min
Semana
2
2 horas para concluir

Customer Value and Conjoint Analysis

8 vídeos (Total 36 mín.), 1 leitura, 2 testes
8 videos
Conjoint Analysis: Steps 1 – 38min
Conjoint Analysis: Step 4 and Product Preferences7min
Attribute Trade-offs2min
Attribute Importances4min
Conjoint Analysis: Willingness to Pay5min
Assignment Debrief: Learning about the Market Using Conjoint Analysis3min
Assignment Debrief: Calculating WTP Using Conjoint3min
1 leituras
Week 2 Case Questions10min
2 exercícios práticos
Learning about the Market30min
Calculating WTP Using Conjoint45min
Semana
3
5 horas para concluir

Price Recommendation

2 vídeos (Total 8 mín.), 1 teste
2 videos
Assignment 3 Debrief1min
Semana
4
3 horas para concluir

Curveball

15 vídeos (Total 67 mín.), 2 leituras, 1 teste
15 videos
Signaling Games4min
Extensive Form Signaling Games7min
Gas Wars and Takeaways4min
Competitor Pricing Models3min
Competitive Price Moves: Understand Competitive Dynamics9min
Competitive Price Moves: Assess Your Options6min
Competitive Price Moves: Choose and Execute Best Move4min
Price Wars6min
Assignment 4 Debrief1min
The Three Lenses Across Industries4min
The Art and Science of Pricing3min
A Career in Pricing3min
Why I Love Pricing3min
Course Conclusion30s
2 leituras
Philips: Pricing the LED Bulb (B)30min
Week 4 Case Questions10min
1 exercício prático
Responding to Competitor Moves30min
4.7
12 avaliaçõesChevron Right

Principais avaliações do Pricing Strategy in Practice

por ISFeb 28th 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

por UEJun 12th 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

Instrutores

Avatar

Jean Manuel Izaret

Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Avatar

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
Marketing
Avatar

Thomas Kohler

Associate Director, Pricing
Marketing, Sales & Pricing Practice

Sobre Universidade da Virgínia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Sobre BCG

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

Sobre Programa de cursos integrados Pricing Strategy Optimization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.