In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Este curso faz parte do Programa de cursos integrados Pricing Strategy Optimization
oferecido por
Programa de cursos integrados Pricing Strategy OptimizationUniversidade da VirgíniaInformações sobre o curso
Some familiarity with business is helpful, but not required.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Habilidades que você terá
- Competition (Economics)
- Conjoint Analysis
- Pricing Strategies
- Executive Presentation
- Pricing Economics
Some familiarity with business is helpful, but not required.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Business
oferecido por
Programa - O que você aprenderá com este curso
Retail Market Dynamics
Customer Value and Conjoint Analysis
Price Recommendation
Curveball
Avaliações
- 5 stars79,87%
- 4 stars14,28%
- 3 stars3,24%
- 2 stars1,94%
- 1 star0,64%
Principais avaliações do PRICING STRATEGY IN PRACTICE
Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.
This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.
Great course, Fantastic tutors (both from Darden and BCG).
The only flaw is the delays in the assignment review (might take even 2-3 weeks)
A course that is well taught and highly informative. Recommend it and the specialisation :)
Sobre Programa de cursos integrados Pricing Strategy Optimization
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