Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Este curso faz parte do Programa de cursos integrados Estratégia de Negócios
oferecido por
Programa de cursos integrados Estratégia de NegóciosUniversidade da VirgíniaInformações sobre o curso
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Resultados de carreira do aprendiz
33%
consegui um benefício significativo de carreira com este curso
18%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
O que você vai aprender
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Habilidades que você terá
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Resultados de carreira do aprendiz
33%
consegui um benefício significativo de carreira com este curso
18%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
2 horas para concluir
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 horas para concluir
8 vídeos (Total 49 mín.), 4 leituras, 1 teste
8 videos
The Dynamic Capabilities Perspective6min
Introduction to the Competitive Life Cycle8min
Competitive Life Cycle: Common Patterns9min
Why Incumbent Firms Fail or Survive8min
Competitive Life Cycle Analysis7min
Module Lessons1min
Strategist's Toolkit: Competitive Life Cycle Analysis3min
4 leituras
Course Overview10min
Course Requirements10min
Get to Know Your Classmates10min
Using the Discussion Forums10min
1 exercício prático
Dynamic Strategy40min
2 horas para concluir
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 horas para concluir
9 vídeos (Total 54 mín.)
9 videos
Patterns of Internationalization7min
Where to Compete4min
Entering Foreign Markets: Exporting5min
Entering Foreign Markets: Licensing and Alliances5min
Entering Foreign Markets: Foreign Direct Investment4min
Foreign Direct Investment: Entry Mode5min
Module Lessons4min
Strategist's Toolkit: Internationalization Analysis8min
1 exercício prático
International Strategy40min
1 hora para concluir
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 hora para concluir
9 vídeos (Total 42 mín.)
9 videos
Financial Reasons to Diversify5min
Operational Reasons to Diversify4min
Strategic Reasons to Diversify6min
Why Firms Exist: Theory of the Firm7min
Limits on Firm Scope4min
The Right Degree of Diversification2min
Module Lessons1min
Strategist's Toolkit: Diversification Matrices3min
1 exercício prático
Diversification Strategy40min
5 horas para concluir
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 horas para concluir
8 vídeos (Total 42 mín.), 1 leitura, 3 testes
8 videos
Creating Value for Stakeholders5min
Aligning Key Stakeholders5min
Aligning Secondary Stakeholders6min
Sources of Institutional Pressure9min
Value Creation and Your Values3min
Module Lessons3min
Strategist's Toolkit: Stakeholder Analysis4min
1 leituras
Assignment Overview20min
2 exercícios práticos
Stakeholder Strategy40min
Practice Reviewing an Assignment30min
Avaliações
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS AVANÇADA
por AS10 de Nov de 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach. Thanks for professors to design such module.
por MM25 de Mai de 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
por AC25 de Out de 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
por MS8 de Nov de 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
Sobre Programa de cursos integrados Estratégia de Negócios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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