Informações sobre o curso
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Prazos flexíveis

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Nível iniciante

Aprox. 11 horas para completar

Sugerido: 9 hours/week...

Inglês

Legendas: Inglês

O que você vai aprender

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

Habilidades que você terá

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 9 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 vídeos (total de (Total 24 mín.) min), 5 leituras, 2 testes
5 videos
Week 1 outline1min
The nature of value7min
What is competitive strategy?9min
Week 1 - Habit Corner1min
5 leituras
Become a Global MBA learner1min
Course overview1min
Learning activities3min
Value and opportunity10min
Key elements of strategy10min
2 exercícios práticos
Recall30min
Week 1 Quizs
Semana
2
2 horas para concluir

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 vídeos (total de (Total 20 mín.) min), 2 leituras, 2 testes
3 videos
Customer analysis and segmentation8min
Competitor analysis9min
2 leituras
Conducting customer analysis20min
Understanding competitor behaviour20min
2 exercícios práticos
Recall15min
Week 2 quizs
Semana
3
2 horas para concluir

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 vídeos (total de (Total 19 mín.) min), 2 leituras, 2 testes
3 videos
Know the forces that drive your industry9min
Macro-environmental factors7min
2 leituras
Porter's five (5) forces20min
Global trends20min
2 exercícios práticos
Recall30min
Week 3s
Semana
4
3 horas para concluir

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 vídeos (total de (Total 25 mín.) min), 3 leituras, 2 testes
4 videos
Generic competitive strategies5min
Differentiation (+ Focus)6min
Cost Leadership (+ Focus)8min
3 leituras
Strategic positioning20min
Differentiation strategies: A case study20min
Examples of cost leadership20min
2 exercícios práticos
Recall30min
Week 4s
Semana
5
2 horas para concluir

Know your organisation

This week, you will learn how to analyse your organisation’s strategic options. You will understand the importance of strategic fit and how to achieve it. You will learn how to assess key capabilities to competitive strategy, and evaluate and choose between strategic options. You will learn about a set of criteria and frameworks, based on the Resource Based View, to evaluate capabilities and strategic options to achieve competitive advantage....
4 vídeos (total de (Total 22 mín.) min), 3 leituras, 2 testes
4 videos
Internal and external fit6min
The resource-based view on strategy7min
Option evaluation5min
3 leituras
A systems thinking approach to strategic fit20min
VRIO and its application20min
Evaluating strategic options20min
2 exercícios práticos
Recall30min
Week 530min
Semana
6
3 horas para concluir

Develop and evaluate your strategic options

This week, you will be introduced to the idea of ambidexterity and the need to set up your strategy to exploit current advantages and opportunities, while simultaneously using your resources & capabilities to form new advantages. This week you will learn how to develop growth strategies for your organisation by thinking about your organisation as a portfolio of businesses. You will learn about analytical frameworks such as the growth share matrix and the Ansoff matrix. You will learn how to come up with new value offerings for your customers by applying blue ocean thinking to create value propositions....
4 vídeos (total de (Total 21 mín.) min), 3 leituras, 2 testes
4 videos
Portfolio analysis / ambidexterity5min
Creating value through firm growth / The Ansoff matrix5min
Blue Ocean strategy overview / Value innovation6min
3 leituras
Ambidexterity and corporate failure20min
The Ansoff matrix20min
Blue ocean strategy20min
2 exercícios práticos
Recall30min
Week 6s

Instrutores

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

Comece a trabalhar rumo ao seu mestrado

Este curso é parte da graduação 100% on-line Global Master of Business Administration (Global MBA) da Universidade Macquarie. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre Universidade Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Sobre o Programa de cursos integrados Strategising: Management for Global Competitive Advantage

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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