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Voltar para Pesquisa qualitativa

Comentários e feedback de alunos de Pesquisa qualitativa da instituição Universidade da Califórnia, Davis

391 classificações

Sobre o curso

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

Melhores avaliações


6 de set de 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable


5 de jul de 2020

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

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51 — 75 de 75 Avaliações para o Pesquisa qualitativa

por Vinay S N

4 de fev de 2021

good learing throught the programme

por Syed J A K

6 de nov de 2020

Nice Content and Methodology

por Thinzar A

19 de jun de 2020

Very practical instructions


23 de jul de 2020

A more practical approach

por Mina A F

8 de jun de 2021

Very good Course good

por Analyn B

19 de dez de 2020

Thank you so much!


25 de dez de 2021

Excellent Course!

por Adithya D S

29 de mai de 2021

Excellent Course

por Navdeep B

6 de mai de 2021

Great Learning.

por Kevin A J

23 de mar de 2021

great course

por Mario E M

17 de jun de 2021

very good

por Muhmmad S

28 de set de 2020

very good

por Rahma a h

1 de jul de 2021


por Richa S

18 de jun de 2020


por Nishi s

11 de set de 2021


por Rogena K

16 de jun de 2021


por Palisetti G

18 de jul de 2020

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

por Therese S

1 de mar de 2021

I learned a lot from this course. I liked that we were given the opportunity to watch videos from an actual focus group.

por Matteo V

4 de abr de 2021

technically impressive, good course for beginners and mid professionals

por Benjamin

25 de mai de 2022

good hands on and many examples to provide input and practice

por Criston P F

31 de mai de 2022

very informative

por Sajuti D

13 de ago de 2020

Best course

por Aida K

3 de jun de 2020

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!

por Rajarshi M

19 de mai de 2021

Got a little bored in between due to redundant topics and lecture.

por Joel T S

16 de mar de 2021

Great Course