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Engaging in Persuasive and Credible Communication

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Engaging in Persuasive and Credible Communication

Universidade Nacional de Cingapura

Informações sobre o curso: In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.


Desenvolvido por:  Universidade Nacional de Cingapura
Universidade Nacional de Cingapura

  • Derrick Ng

    Ministrado por:  Derrick Ng

    Centre for English Language Communication
Informações básicas
Curso 3 de 5 no Effective Communication in the Globalised Workplace Specialization
NívelBeginner
Compromisso3 weeks of study, 1-2 hours/week
Idioma
English
Como ser aprovadoSeja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário
4.4 estrelas
Classificação média do usuário 4.4Veja o que os aprendizes disseram
Programa
SEMANA 1
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
8 vídeos, 1 leitura, 4 questionários de prática
  1. Vídeo: Specialisation Introduction Video
  2. Vídeo: Why Persuasion?
  3. Vídeo: The journey ahead
  4. Vídeo: Persuasion versus Manipulation
  5. Practice Quiz: Quiz 1
  6. Vídeo: What is persuasion?
  7. Practice Quiz: Practice Quiz 2
  8. Vídeo: Credibility in Persuasion
  9. Reading: Instructions for Practice Quiz 3
  10. Practice Quiz: Practice Quiz 3
  11. Vídeo: Three Elements of Credibility
  12. Vídeo: The Language of Trust
  13. Practice Quiz: Reflection 1
Nota atribuída: Summative Quiz 1
SEMANA 2
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
6 vídeos, 3 leituras
  1. Vídeo: Understanding your audience
  2. Vídeo: Analysing your audience
  3. Reading: Additional Resources
  4. Reading: Practice Quiz: Discover your Personality
  5. Vídeo: Rules for Effective Writing
  6. Vídeo: Ways to establish credibility
  7. Vídeo: The persuasion map
  8. Vídeo: The AIDA framework
  9. Reading: Additional Resources
Nota atribuída: Write a biography
SEMANA 3
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
4 vídeos, 1 leitura, 2 questionários de prática
  1. Vídeo: Globalisation & the professional workplace
  2. Vídeo: The five dimensions of culture
  3. Practice Quiz: Reflection
  4. Vídeo: Credibility across cultures
  5. Practice Quiz: Reflection 2
  6. Reading: Additional Resources
  7. Vídeo: Writing a Cover letter
Nota atribuída: Final Assignment: Write a Cover letter

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Desenvolvedores
Universidade Nacional de Cingapura
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
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Classificações e avaliações
Avaliado em 4.4 de 5 decorrente de 40 avaliações

KR

Excellent content and support materials. I have learned a lot about communications and persuasion!

MR

Muy bueno y cuidadoso de los detalles.

Gracias

karthickkannan

very useful for career grow

Nhat Quang Le

Nice course



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