Specialisation Introduction Video

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Do curso por National University of Singapore

Engaging in Persuasive and Credible Communication

43 classificações

National University of Singapore

Engaging in Persuasive and Credible Communication

43 classificações

Curso 3 de 5 em Specialization Effective Communication in the Globalised Workplace

In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

Na lição

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.

Specialisation Introduction Video5:10

Why Persuasion?7:09

The journey ahead4:33

Conheça os instrutores

Derrick Ng

Centre for English Language Communication
Norhayati ISMAIL

Centre for English Language Communication

[MUSIC]

Hello my name is KC.

>> I'm Siew Mei.

>> I'm Misty.

>> I'm Sarah.

>> I'm Derrick.

>> And I'm Susan.

[MUSIC]

>> Welcome to Effective Communication in the Globalized Workplace.

In this specialization, we will share with you some key culture and

linguistic features characterizing effective communication

in this increasingly diverse and globalized workplace.

They're are four courses, and a capstone project in this specialization for

anyone who is preparing to enter the workplace.

While each course maybe read independently,

they are nonetheless carefully interwoven.

>> As mentioned by KC, the globalized workplace is a 21st century

reality and its existence transcends geographical boundaries.

This is especially so where international business connections have become

a requirement in commercial organizations as well as the public sector.

Very importantly, these workplaces are characterized by diversity in culture,

ideologies, practices, personalities and perspectives.

In the midst of this diversity, there's a need for

a strong sense of interconnectedness

to drive these differences towards a unified corporate direction.

One hallmark of a globalized workplace is increased communication, facilitated

by social networking, that allows people across the globe to connect and

disseminate ideas in ways that were impossible before.

It is precisely these aspects that this specialization intends to bring to your

awareness.

Let us hear from our colleagues about their courses now.

>> In the first course, establishing your professional self through effective

intercultural communication.

I will highlight how to communicate effectively

to establish relationships with colleagues from different cultures and

backgrounds who speak different languages.

We will also have the opportunity to practice the seven communication

principles in different situations.

>> What about assignments, Misty?

>> Yes. There's a very interesting assignment.

Those enrolled in the course will have a chance to build their personal profile.

>> That sounds interesting.

It leads very well into my course on strengthening your widening network.

In the second course,

I will share with you strategies on how to strengthen your relationships with your

colleagues as well as other stakeholders from diverse cultural backgrounds,

both inside and outside the organization through effective communication.

>> So while my course will focus on immediate coworkers,

your course will expand on the circle of colleagues.

>> Yes. I will demonstrate the complexities of

communicating with different levels of people using the email.

Similar to your course,

Misty, the seven communication principles will be discussed.

There will also be tasks based on various scenarios for practice.

>> Sounds like there are a lot of important but fun things to learn, Sarah.

The focus of my course, engaging in persuasive and

credible communication, however, will be slightly different.

I will take you through learning the key skill of persuasion

within the context of professional communication in a globalized world.

>> Okay, but why persuasion, Derrick?

>> Persuasive communication is essential to any professional workplace.

Think about it, from a simple email to seek help from colleagues

to developing a presentation for the Board of Directors.

These are acts of communication that requires a certain level of persuasion.

>> Yes, you're right.

Even entering the workforce requires effective persuasive communication.

>> Exactly.

For example, resumes, cover letters, and

interviews essentially persuade the potential employer to hire the candidate.

>> So Derrick, in your course, will there be resume writing and mock interviews?

>> There will certainly be writing assignments, and

they may range from emails, letters, to short proposals to persuade

different sets of audiences in the globalized workplace.

>> Wow, that's very useful.

My course is the fourth and final course of the specialization,

becoming part of the globalized organization.

Building on the idea of persuasion, I will focus more on verbal communication.

>> So what are some contexts you'll be highlighting?

>> Oral presentations, meetings and conversations.

I will also focus on nonverbal communication cues such as voice,

body language and visual aids.

This will help with your confidence when you communicate in intercultural and

persuasive workplace context.

>> With those from within and outside the organization?

>> Yes.

The audience has expanded from your course,

namely immediate colleagues to anyone that one has to encounter at the workplace.

>> Does that conclude our specialization?

>> Well not quite, there's still a capstone project which will

you require to make use of what you've learned in the four courses.

We look forward to seeing you soon.

[MUSIC]

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