Informações sobre o curso
4.7
67 classificações
18 avaliações
In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence. By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback....
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Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 14 hours to complete

Sugerido: 5 weeks of study; 2 hours per week. ...
Comment Dots

English

Legendas: English, Spanish...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 14 hours to complete

Sugerido: 5 weeks of study; 2 hours per week. ...
Comment Dots

English

Legendas: English, Spanish...

Programa - O que você aprenderá com este curso

Week
1
Clock
3 horas para concluir

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 vídeos (Total de 56 min), 5 leituras, 3 testes
Video15 videos
What’s this course about?3min
What are the assignments?4min
What is persuasion?4min
Good persuasion requires careful planning.3min
Good persuasion involves logos, pathos, and ethos4min
Good persuasion responds to questions of fact, policy, and value.3min
What’s the status quo and burden of proof?4min
What are the stock issues and how do they help?4min
Stock issue: Ill. Something demands our attention.2min
Stock issue: Blame. Why does the ill persist?2min
Stock issue: Cure. What should we do?3min
Stock issue: Consequences. What happens if we act?3min
Using these tools to build arguments for and against.4min
How to record speech videos4min
Reading5 leituras
Week 1 preview2min
Persuasive speech assignment description10min
Stock issues in action--Barack Obama15min
Week one lesson summaries10min
Week one assignment check-in15min
Quiz2 exercícios práticos
Persuasion6min
Week one quiz10min
Week
2
Clock
3 horas para concluir

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 vídeos (Total de 53 min), 8 leituras, 4 testes
Video13 videos
Congruency. Everything should fit together.5min
Calls to action. What should the audience do?5min
Calls to action. Highlighting audience efficacy.3min
Stock issues arrangement. Building to the call to action.5min
Monroe's motivated sequence. Helping the audience visualize the cure.2min
Go big. Move from policy to value.4min
Go small. Protect the argument from larger issues.4min
Challenge softly. Introduce new evidence.3min
Find your cost-benefit balance2min
Show, don't tell. Include a story.3min
Validate your argument. Include some testimony.3min
Sample persuasive speech #16min
Reading8 leituras
Week 2 preview2min
Congruencey--Bill Gates on education spending15min
Arrangement--driving to a clear cure12min
Argument tactics. Reading and responding to audience concerns.1min
Speech analysis #1 overview5min
Matt's feedback10min
Week two lesson summaries10min
Week two assignment check-in10min
Quiz3 exercícios práticos
Persuasive arrangement6min
Argument tactics6min
Week two quiz10min
Week
3
Clock
3 horas para concluir

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 vídeos (Total de 58 min), 5 leituras, 4 testes
Video13 videos
Fallacies of reasoning. Something is missing4min
Fallacies of reasoning. Flawed causality.3min
Fallacies of relevance. Bad evidence.3min
Fallacies of relevance. Bad response.3min
Framing. Building credible commonalities.3min
Identification. We're on the same side.4min
Topic value. Finding the best words for your subject.5min
Stylistic devices are easy equations for eloquence.2min
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6min
Phrasing repetition. Anaphora, epistrophe, and symploce.6min
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6min
Stylistic hotspots. Where to include style in your speech.3min
Reading5 leituras
Week three preview2min
Building common identities--Maria Ressa15min
Integrating style--Advocating for St. Jude's10min
Week three lesson summaries10min
Week three assignment check-in10min
Quiz3 exercícios práticos
Fallacies6min
Style6min
Week three Quiz14min
Week
4
Clock
2 horas para concluir

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 vídeos (Total de 41 min), 5 leituras, 3 testes
Video10 videos
How can I avoid saying um?4min
Dressing for a successful speech.3min
Preparing your speaking space.3min
Engaging the audience by working the room.4min
Making good eye contact.3min
Who is a good model of imitation for you?3min
Barack Obama. A model of stylistic energy.6min
Bobby Jindal. Beware of over-relying on your scripts.4min
Stylistic delivery requires your commitment.3min
Reading5 leituras
Week four preview2min
Speech analysis #2 overview2min
Matt's feedback10min
Week four lesson summaries10min
Week four assignment check-in10min
Quiz2 exercícios práticos
Um6min
Week four quiz10min
4.7

Melhores avaliações

por VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

por PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Instrutores

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

Sobre University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

Sobre o Programa de cursos integrados Dynamic Public Speaking

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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