Informações sobre o curso
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Nível iniciante

Aprox. 15 horas para completar

Sugerido: 5 weeks of study; 2 hours per week. ...

Inglês

Legendas: Inglês, Espanhol, Árabe

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 15 horas para completar

Sugerido: 5 weeks of study; 2 hours per week. ...

Inglês

Legendas: Inglês, Espanhol, Árabe

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Welcome. Let's develop a persuasive argument.

15 vídeos (Total 56 mín.), 5 leituras, 3 testes
15 videos
What’s this course about?3min
What are the assignments?4min
What is persuasion?4min
Good persuasion requires careful planning.3min
Good persuasion involves logos, pathos, and ethos4min
Good persuasion responds to questions of fact, policy, and value.3min
What’s the status quo and burden of proof?4min
What are the stock issues and how do they help?4min
Stock issue: Ill. Something demands our attention.2min
Stock issue: Blame. Why does the ill persist?2min
Stock issue: Cure. What should we do?3min
Stock issue: Consequences. What happens if we act?3min
Using these tools to build arguments for and against.4min
How to record speech videos4min
5 leituras
Week 1 preview2min
Persuasive speech assignment description10min
Stock issues in action--Barack Obama15min
Week one lesson summaries10min
Week one assignment check-in15min
2 exercícios práticos
Persuasion6min
Week one quiz10min
Semana
2
3 horas para concluir

Designing your persuasive speech

13 vídeos (Total 53 mín.), 8 leituras, 4 testes
13 videos
Congruency. Everything should fit together.5min
Calls to action. What should the audience do?5min
Calls to action. Highlighting audience efficacy.3min
Stock issues arrangement. Building to the call to action.5min
Monroe's motivated sequence. Helping the audience visualize the cure.2min
Go big. Move from policy to value.4min
Go small. Protect the argument from larger issues.4min
Challenge softly. Introduce new evidence.3min
Find your cost-benefit balance2min
Show, don't tell. Include a story.3min
Validate your argument. Include some testimony.3min
Sample persuasive speech #16min
8 leituras
Week 2 preview2min
Congruencey--Bill Gates on education spending15min
Arrangement--driving to a clear cure12min
Argument tactics. Reading and responding to audience concerns.1min
Speech analysis #1 overview5min
Matt's feedback10min
Week two lesson summaries10min
Week two assignment check-in10min
3 exercícios práticos
Persuasive arrangement6min
Argument tactics6min
Week two quiz10min
Semana
3
3 horas para concluir

Strategic and motivational language

13 vídeos (Total 58 mín.), 5 leituras, 4 testes
13 videos
Fallacies of reasoning. Something is missing4min
Fallacies of reasoning. Flawed causality.3min
Fallacies of relevance. Bad evidence.3min
Fallacies of relevance. Bad response.3min
Framing. Building credible commonalities.3min
Identification. We're on the same side.4min
Topic value. Finding the best words for your subject.5min
Stylistic devices are easy equations for eloquence.2min
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6min
Phrasing repetition. Anaphora, epistrophe, and symploce.6min
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6min
Stylistic hotspots. Where to include style in your speech.3min
5 leituras
Week three preview2min
Building common identities--Maria Ressa15min
Integrating style--Advocating for St. Jude's10min
Week three lesson summaries10min
Week three assignment check-in10min
3 exercícios práticos
Fallacies6min
Style6min
Week three Quiz14min
Semana
4
2 horas para concluir

Compelling delivery

10 vídeos (Total 41 mín.), 5 leituras, 3 testes
10 videos
How can I avoid saying um?4min
Dressing for a successful speech.3min
Preparing your speaking space.3min
Engaging the audience by working the room.4min
Making good eye contact.3min
Who is a good model of imitation for you?3min
Barack Obama. A model of stylistic energy.6min
Bobby Jindal. Beware of over-relying on your scripts.4min
Stylistic delivery requires your commitment.3min
5 leituras
Week four preview2min
Speech analysis #2 overview2min
Matt's feedback10min
Week four lesson summaries10min
Week four assignment check-in10min
2 exercícios práticos
Um6min
Week four quiz10min
4.7
23 avaliaçõesChevron Right

Principais avaliações do Speaking to persuade: Motivating audiences with solid arguments and moving language

por VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

por PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Instrutores

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

Sobre Universidade de Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

Sobre Programa de cursos integrados Dynamic Public Speaking

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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