Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
oferecido por
The Neuromarketing Toolbox
Copenhagen Business SchoolInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 19 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 19 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - O que você aprenderá com este curso
3 horas para concluir
Week 1: Introduction to Neuromarketing
This week will give you an overview of the different measurement tools within neuromarketing.
3 horas para concluir
7 vídeos (Total 39 mín.), 1 leitura, 1 teste
4 horas para concluir
Week 2: Eye-Tracking
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
4 horas para concluir
7 vídeos (Total 42 mín.), 1 leitura, 1 teste
3 horas para concluir
Week 3: Arousal & Emotions 1
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
3 horas para concluir
5 vídeos (Total 23 mín.), 1 leitura, 1 teste
3 horas para concluir
Week 4: Arousal & Emotions 2
In this week you will learn about the specific techniques to measure arousal and emotional responses.
3 horas para concluir
6 vídeos (Total 31 mín.), 1 leitura, 1 teste
Avaliações
Principais avaliações do THE NEUROMARKETING TOOLBOX
por SC28 de Set de 2020
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
por LS29 de Nov de 2019
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
por PM14 de Set de 2020
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
por SS13 de Jun de 2021
Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting
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