Informações sobre o curso

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67%

comecei uma nova carreira após concluir estes cursos

70%

consegui um benefício significativo de carreira com este curso

25%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 17 horas para completar
Inglês
Legendas: Inglês

Habilidades que você terá

Marketing PlanMarket AnalysisPlanningMarketing Strategy

Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

70%

consegui um benefício significativo de carreira com este curso

25%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 17 horas para completar
Inglês
Legendas: Inglês

Instrutores

oferecido por

Logotipo de IE Business SchoolIE Business School

IE Business SchoolIE Business School

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up95%(1,044 classificações)Info
Semana
1

Semana 1

6 horas para concluir

Analysis

6 horas para concluir
10 vídeos (Total 53 mín.), 2 leituras, 1 teste
10 videos
The marketing plan: interview with Veronica Santos.6min
The Marketing Plan definition.5min
Objectives and structure of The Marketing Plan.6min
The 4 main parts of a marketing plan.5min
Critical elements of the external analysis.5min
Critical elements of the internal analysis.4min
The SWOT Matrix.6min
The Nissan Leaf case.5min
How to complete assignment 1: analysis.3min
2 leituras
The Nissan Leaf Case1h
The manager's guide to competitive marketing strategies - Norton, Paley.1h 30min
Semana
2

Semana 2

5 horas para concluir

Marketing Strategy

5 horas para concluir
8 vídeos (Total 55 mín.), 2 leituras, 1 teste
8 videos
What is marketing strategy?5min
Marketing strategy definition.10min
Financial and non-financial objectives.4min
The customer attraction vs customer retention dilemma.7min
Identifying the best target segment for your product or service.9min
How to identify the best positioning for your product or service?9min
How to complete assignment 2: marketing strategy.4min
2 leituras
The Marketing Plan - Multimedia45min
Marketing decision making and the management of pricing successful business tools.1h 30min
Semana
3

Semana 3

3 horas para concluir

Marketing Mix Implementation

3 horas para concluir
13 vídeos (Total 75 mín.)
13 videos
Marketing mix definition: short-term and tactics vs long-term tactics.7min
Deciding product strategy: the product lifecycle.4min
Deciding product strategy: product levels.5min
Deciding product strategy: branding strategy.5min
An interview with Martin Boehm.4min
Pricing strategy.8min
Distribution channels: interview with Maria Teresa Aranzabal.6min
Distribution channel strategy.7min
Integrated communication strategy: an interview with Eda Sayin.7min
How to build an integrated communication strategy: part 1.6min
How to build an integrated communication strategy: part 2.5min
How to complete assignment 3: marketing mix implementation?4min
Semana
4

Semana 4

3 horas para concluir

Expected results

3 horas para concluir
10 vídeos (Total 58 mín.)
10 videos
Interview with Luis Rodriguez Baptista.9min
The expected results definition.3min
Metrics for financial objectives.7min
Metrics for non-financial objectives: brand awareness5min
Metrics for non-financial objectives: social media brand.4min
Metrics for strategic objectives.6min
Metrics for customer objectives.6min
The Marketing Plan budget.8min
How to complete assignment 4: expected results?3min

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Sobre Programa de cursos integrados Estratégia de marketing

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service....
Estratégia de marketing

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