About this course: Do you want to earn money and be able to pay all the salaries you and your employees desperately need? If so: Is there anything else but sales and marketing? This is also the reason why we will start of with a situation “as if” you were starting up the sales process in a new company where no previous customers existed. Gradually your sales efforts give results, you get customers and handling the market expansion becomes important. The course begins with the art of cold calling and analyzing the customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. This course will prepare you for the marketing and sales efforts needed for technology based companies.

Who is this class for: This course is intended for first year Master students primarily. Note that as a consequence, quiz questions are more like exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.

Created by: EIT Digital

Taught by: Henrik Blomgren, Dr
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

Level	Intermediate
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	3.8 stars Average User Rating 3.8See what learners said

Syllabus

WEEK 1

"As if" this was a starting point

2 readings, 1 practice quiz

Graded: Maybe you already knew

Sales – From cold calling to Facebook and Alibaba

7 videos

Graded: Sales letters

Graded: Framing this module

WEEK 2

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

4 videos

Graded: PEST-ing and SWOT-ing Google.

Graded: Useful acronyms and so forth

WEEK 3

It is better to Skate to where the puck is going: Segmentation & positioning

5 videos, 3 readings, 1 practice quiz

Graded: Customer segmentation in the Retailing-industry

Graded: Did I get The Segmentation and Positioning-Module?

WEEK 4

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

5 videos

Graded: Pivoting

Graded: Self-testing the test-module

WEEK 5

Closing the deal and conversion – AIDA, not just an opera

4 videos, 1 reading

Graded: Of course you can sing

WEEK 6

Mass marketing vs. customization to be considered when...

4 videos

Graded: Also this module can be tested if you like

WEEK 7

Playing the market expansion game – The hockey stick phenomena

3 videos

Graded: Hockey-sticking-stick

If no beginning then neither an end

Graded: Finale

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:

Ratings and Reviews

Rated 3.8 out of 5 of 16 ratings

It's Awesome & very Helpful .

一个非常好的课程

It’s different from other courses I’ve taken and I really enjoy the style and stories by the instructor.

Une très bonne introduction au sujet pour les entrepreneurs. Et un professeur personnel et amusant avec beaucoup d'anecdotes intéressantes.

I enjoyed it. Was fun and that is quite unusual.

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Marketing Strategy for Entrepreneurs

Marketing Strategy for Entrepreneurs

Marketing Strategy for Entrepreneurs