About this course: Do you want to earn money and be able to pay all the salaries you and your employees desperately need? If so: Is there anything else but sales and marketing? This is also the reason why we will start of with a situation “as if” you were starting up the sales process in a new company where no previous customers existed. Gradually your sales efforts give results, you get customers and handling the market expansion becomes important. The course begins with the art of cold calling and analyzing the customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. This course will prepare you for the marketing and sales efforts needed for technology based companies.
Who is this class for: This course is intended for first year Master students primarily. Note that as a consequence, quiz questions are more like exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.
Taught by: Henrik Blomgren, Dr
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
| Level | Intermediate |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Practice Quiz: Let's start with your Opinion
- Reading: And don't click here either
- Reading: Not even here
- Video: In search of...
- Video: My best friend is a contact
- Video: Freezing Cold Calling
- Video: E-mailing is never e-mailing
- Video: But Social is Media
- Video: B2B vs B2C: Relations
- Video: Closing the deal
- Video: Who are all these customers?
- Video: 1000 miles in their shoes
- Video: Context matters
- Video: When fun becomes pain...
- Video: Reasons to skate
- Video: Who's old and who's new here actually?
- Video: Finding your own way of segmentation
- Reading: Digging deeper into Segmentation principles with the help of Facebook
- Video: But if segmentation does not work?
- Reading: Segmentation in future: As if Facebook and Google joined forces
- Video: Don´t tell me a story about storys and branding
- Practice Quiz: Self-test on branding
- Reading: Really good storytelling
- Video: The reason
- Video: And in Practice?
- Video: When we stumble
- Video: The Digital Feedback-loop
- Video: The core of it
- Reading: The opera and the movie
- Video: Closing the deal
- Video: Desire leads to Action
- Video: Interest leads to Desire
- Video: Attention leads to Interest
- Video: Massmarketing vs Customization
- Video: Different Competitive Strategies
- Video: Channel Strategies
- Video: The BCG-Matrix
- Video: The Hockey-stick Phenomenon
- Video: Failing when we had it
- Video: Leveraging: The next step
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Pros - He is good, friendly and entertaining. A decent course in basics of marketing.
Suggestions - Problems while completing peer assignment. Do share more reading material (links) if possible.
I am thankful to you for helping me learn.
Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.
It's Awesome & very Helpful .
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
very good course to learn about marketing basics