After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
Integrated marketing communication for Tesla Motors
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Do curso por IE Business School
Marketing Mix Implementation Capstone
IE Business School
Curso 5 de 5 em Specialization Marketing Mix Implementation
Na lição
Integrated marketing communication decisions and final deliverable
During the final week of this capstone project you will consider the intergrated marketing decisions of Tesla and its new Model X. In this week, in addition to the regular assessments, you will also be required to prepare a final presentation - this will be structured around the Marketing Mix and will include new decisions that you will need to make about the Model X.
Conheça os instrutores
Ramon Diaz-BernardoAssociate Professor
Marketing
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