[MUSIC] Hello, welcome back we're getting now to the core of the Capstone Project which is probably the biggest dilemma in this Tesla case is going to be about discussing integrated marketing communication strategy. So, once again, we're going to use the same instructors so we're going to discuss first what are the main concepts and theory that you have taken from the integrated communications strategy course. So basically using again, model S which is the current brand in the market. We will try to analyze, discuss, and do a very specific about integrated marketing communication that has been done by Tesla. Later, again, we will open the big dilemma. And the big dilemma I think is quite clear in this case, because it's basically whether they should or should not, do a massive marketing campaign in order to launch the new brand which is model X. Basically that is going to bring a whole change in the probably in the culture, in the marketing culture of the company. Remember, Tesla has been doing pretty much no big investment in marketing and communication, so that will be a big change for the brand and for the whole company. So the dilemma's going to be about that so whether to move to a mass marketing campaign or stay with the same communication strategy that they currently have. Again, this is going to test our knowledge and learnings from the communication strategy course. And once again, I hope you have fun and learn a lot, thank you. [MUSIC]