After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
Integrated marketing communication for Tesla Motors
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Habilidades que você aprenderá
Pricing, Communication, Product Management, Marketing
Avaliações
DV
May 20, 2019
Thanks for the amazing opportunity, IE team! It was honor to me!
AA
Feb 08, 2017
Excellent class. Well laid out and very practical.
Na lição
Integrated marketing communication decisions and final deliverable
During the final week of this capstone project you will consider the intergrated marketing decisions of Tesla and its new Model X. In this week, in addition to the regular assessments, you will also be required to prepare a final presentation - this will be structured around the Marketing Mix and will include new decisions that you will need to make about the Model X.
Ministrado por
Ramon Diaz-Bernardo
Associate Professor
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