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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

531 classificações
105 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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76 — 100 de {totalReviews} Avaliações para o Marketing Management I

por Reuben K J

Dec 27, 2019

Very Informative

por Muhammad S

Jan 26, 2018

Excellent Course

por Nikhil K S

Nov 30, 2018

Great learning

por Srilakshmi T

Sep 13, 2019

Excellent !!!

por Gerardo A J

Feb 04, 2018

Great Course!

por Marziye

Sep 04, 2017

Great course!

por Michael R

Feb 10, 2018

Great staff!


Dec 15, 2019

very useful

por Lokesh

Feb 20, 2019

Good course

por Goddete C

Mar 17, 2018

Very well!

por Chandhini x

Dec 27, 2019


por Santhosh k G J

Dec 11, 2019


por luis S P V

Dec 03, 2017


por Sumita S

Mar 30, 2018


por Ignacio M D

Sep 07, 2019


por Alessandro V

May 27, 2017


por Victor L

Jan 04, 2020


por Prashant R

Dec 27, 2019



Nov 21, 2018


por Siddharth D

May 01, 2017


por Jerry D

Sep 10, 2018

Very interesting and insightful. Gives you a pretty good understanding of what marketing entails and how firms use it to establish competitive advantage. I highly recommend it. And I love Professor Noel's bubbly personality.

por Claudia O

Sep 11, 2018

Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.

por Rajat K

Jan 11, 2018

Very informative and very well structured


Aug 05, 2018

Great insight along with good examples


Sep 04, 2019

Very good learning content