Informações sobre o curso
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Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 12 horas para completar

Sugerido: 3 weeks, 1 - 2 hours per week...

Inglês

Legendas: Inglês

Habilidades que você terá

AdvertisingData AnalysisAnalyticsMarketing

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 12 horas para completar

Sugerido: 3 weeks, 1 - 2 hours per week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Leading Strategy with a Customer Perspective with Gregory Carpenter

7 vídeos (Total 36 mín.), 3 leituras, 1 teste
7 videos
The Digital Revolution6min
Why Marketing Is a Leadership Issue5min
Understanding Customers5min
Creating Valuable Brands5min
Brand Evolution: Pioneering Brands5min
Late Mover Advantage5min
3 leituras
Meet Your Professors10min
Grading and Logistics10min
Optional Readings and Suggested Textbooks10min
Semana
2
3 horas para concluir

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

6 vídeos (Total 35 mín.), 1 teste
6 videos
Digital-Age Culture6min
Culture Change4min
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7min
Unleash People- Give Blank Checks6min
Execute - Think Big, Start Small, Scale Fast4min
Semana
3
1 horas para concluir

Leadership’s Role in Analytics with Florian Zettelmeyer

6 vídeos (Total 31 mín.), 1 teste
6 videos
The Moneyball Story Revisited4min
Why Analytics Requires Managerial Judgment5min
Why Analytics Requires Process and Incentive Changes7min
Why Analytics Has To Be Problem Driven5min
Why You Need a Working Knowledge of Data Science4min
1 exercícios práticos
Module 3 Quiz16min
Semana
4
3 horas para concluir

A Working Knowledge of Data Science with Florian Zettelmeyer

11 vídeos (Total 51 mín.), 3 leituras, 1 teste
11 videos
Why Analytics Goes Bad3min
The Data Generating Process4min
Causality and Probabilistic Equivalence7min
The Causality Checklist - Pre-Existing Differences4min
The Causality Checklist - Common Drivers5min
The Causality Checklist - Reverse Causality4min
The Causality Checklist - Confounds and Summary5min
Why Bad Causal Analytics Need Not Be Useless3min
Wrap-Up2min
Conclusion to Course 4 with Dean Blount1min
3 leituras
Case — Pentathlon: Promotional E-mail Frequency10min
Case — Microsoft: Social Engagement10min
Case — Red: Promoted Tweets Experiment10min
4.5
60 avaliaçõesChevron Right

Principais avaliações do Liderança através do marketing

por MMar 7th 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

por IVSep 27th 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

Instrutores

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Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management
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Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management

Sobre Universidade Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre Programa de cursos integrados Liderança organizacional

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Liderança organizacional

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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