The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
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Programa de cursos integrados Liderança organizacionalUniversidade NorthwesternInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Curso 4 de 6 no
Aprox. 7 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
- Advertising
- Data Analysis
- Analytics
- Marketing
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 4 de 6 no
Aprox. 7 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - O que você aprenderá com este curso
2 horas para concluir
Leading Strategy with a Customer Perspective with Gregory Carpenter
In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
2 horas para concluir
7 vídeos (Total 36 mín.), 3 leituras, 1 teste
2 horas para concluir
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
2 horas para concluir
6 vídeos (Total 35 mín.)
1 hora para concluir
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
1 hora para concluir
6 vídeos (Total 31 mín.)
2 horas para concluir
A Working Knowledge of Data Science with Florian Zettelmeyer
Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
2 horas para concluir
11 vídeos (Total 51 mín.), 3 leituras, 1 teste
Avaliações
- 5 stars68,66%
- 4 stars23,04%
- 3 stars5,99%
- 2 stars1,61%
- 1 star0,69%
Principais avaliações do LIDERANÇA ATRAVÉS DO MARKETING
por AS14 de fev de 2016
Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)
por EB29 de jun de 2016
Great presentations and materials. Need other students to participate and to complete the peer review assignments.
por DA1 de fev de 2016
Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)
por DK14 de mai de 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
Sobre Programa de cursos integrados Liderança organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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