This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:
Este curso faz parte do Programa de cursos integrados Marketing internacional e crescimento industrial
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oferecido por
Programa de cursos integrados Marketing internacional e crescimento industrial Universidade YonseiInformações sobre o curso
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Prazos flexíveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Nível intermediário
Aprox. 11 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Chinês (simplificado), Russo, Inglês, Espanhol
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível intermediário
Aprox. 11 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Chinês (simplificado), Russo, Inglês, Espanhol
oferecido por
Universidade Yonsei
Yonsei University was established in 1885 and is the oldest private university in Korea.
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Capstone and Guidelines Using Exemplar Case
This is the beginning of the Capstone for the Specialization: International Marketing & Cross Industry Growth. You will become acquainted with an exemplar company Yuhan Kimberly both via a case and a video lecture, and then be provided specific guidelines on how to reference the case to complete your individual capstone projects.
2 horas para concluir
5 vídeos (Total 36 mín.), 4 leituras
2 horas para concluir
Milestone 1: Situation Analysis
For Milestone 1, you will be expected to complete a Situation Analysis for a chosen company in a chosen industry. The major components of Milestone 1 will be A. A Noon Nopi Definition of the learners' Product. B. A Vision and Strategy Analysis. C. An Omni-Branding Analysis. And D. A SFU (Strong Favorable and Unique) Branding Analysis.
2 horas para concluir
3 vídeos (Total 20 mín.), 6 leituras, 1 teste
2 horas para concluir
Milestone 2: Marketing Mix Analysis
For Milestone 2 you will complete a comprehensive Marketing Mix Analysis for a chosen company in a chosen industry. The major components of Marketing Mix Analysis will be A. Product: Tangible and Intangible Characteristics. B. Promotion: 5 W's (Who, What, to Whom, Which, and What Effect). C. Price: Total Benefits and Total Costs Analysis. And D. Place: Convenience Add-Ons Analysis.
2 horas para concluir
3 vídeos (Total 16 mín.), 6 leituras, 1 teste
2 horas para concluir
Milestone 3: Cross Country Innovation
For Milestone 3 you will begin the first part of the CCCI (Cross-Country Cross-Industry) Innovation Approach, i.e. Cross Country expansion for a chosen company in a chosen industry. The two major components will be: A. A reformulation of the Vision and Strategy for Cross Country Expansion with the sub-components being: 1. Why do we need to go abroad? 2. What region? 3. What country? And 4. What segment? Component B is a reformulation of the Marketing Mix Actions for Cross Country Expansion with the sub-components being 1. Cross Country Product: Tangible and Intangible Characteristics. 2. Cross Country Promotion: 5 W's Analysis. 3. Cross Country Price: Benefits and Costs Analysis. And 4. Cross Country Place: Convenience Add-Ons Analysis.
2 horas para concluir
3 vídeos (Total 24 mín.), 4 leituras, 1 teste
Avaliações
Principais avaliações do INTERNATIONAL MARKETING & CROSS INDUSTRY GROWTH CAPSTONE PROJECT
por BB16 de Ago de 2017
Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.
Sobre Programa de cursos integrados Marketing internacional e crescimento industrial
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Perguntas Frequentes – FAQ
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