Chevron Left
Voltar para International Marketing & Cross Industry Growth Capstone Project

Comentários e feedback de alunos de International Marketing & Cross Industry Growth Capstone Project da instituição Universidade Yonsei

4.7
estrelas
55 classificações

Sobre o curso

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment....
Filtrar por:

1 — 10 de 10 Avaliações para o International Marketing & Cross Industry Growth Capstone Project

por Johannes B W

7 de set de 2016

por Soraia M

22 de set de 2020

por Phan T A

3 de set de 2016

por KOLLA B S

4 de jul de 2020

por Kingsley T L

25 de set de 2020

por Van A N T

4 de set de 2022

por Diego A P G

25 de mai de 2017

por Sachin P

13 de jul de 2021

por Babu

17 de ago de 2017

por Elizabeth N C

16 de out de 2021