Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio InovadorUniversidade de Maryland, College ParkInformações sobre o curso
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Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
Habilidades que você terá
Market ResearchBusiness ModelBusiness ModelingValue Proposition
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
oferecido por
Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - O que você aprenderá com este curso
3 horas para concluir
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
3 horas para concluir
10 vídeos (Total 66 mín.), 8 leituras, 1 teste
10 videos
Introduction to the Course1min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1min
What are entrepreneurial opportunities?11min
What factors influence the feasibility of an innovation?15min
Which innovation strategy: technology-push or market-pull?8min
Product-market fit8min
How do you develop a business model6min
Walkthrough of the business model canvas - Part 15min
Walkthrough of the business model canvas - Part 24min
8 leituras
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10min
Meet the Faculty10min
Connect with your classmates10min
Earn a Degree Online in Entrepreneurship and Innovation5min
Slides10min
Instructions for the Quiz10min
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10min
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10min
1 exercício prático
Initial Business Model Canvas30min
2 horas para concluir
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
2 horas para concluir
8 vídeos (Total 64 mín.), 1 leitura, 1 teste
8 videos
Customer types8min
Customer archetypes4min
Customer segments and business models6min
Customer segments, value propositions, product features12min
How to map your value?5min
How to interview customers?5min
How to get insights from your customers?11min
1 leituras
Slides10min
1 exercício prático
Discovering and Interviewing Your Customers30min
2 horas para concluir
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
2 horas para concluir
9 vídeos (Total 77 mín.), 1 leitura, 1 teste
9 videos
Customer value8min
The DNA of customer-centricity6min
Crossing the chasm6min
Qualitative and quantitative marketing research11min
Importance and methods of market segmentation9min
Focusing on the target market6min
Beyond the chasm9min
Strategic implications of beyond the chasm10min
E-commerce: The internet as a selling platform7min
1 leituras
Slides10min
1 exercício prático
Product Understanding and Marketing30min
2 horas para concluir
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
2 horas para concluir
10 vídeos (Total 91 mín.), 1 leitura, 1 teste
10 videos
Why and how to prototype14min
Rapid prototyping and development5min
Lean startup MVPs4min
Choosing a wireframing/UX prototyping tool11min
Anatomy of an experience map10min
What you'll learn from user testing6min
Analytics and insight8min
Troubleshooting your customer discovery10min
Levels of a product/service11min
1 leituras
Lecture Slides10min
1 exercício prático
Prototyping and Testing30min
Avaliações
Principais avaliações do INOVAÇÃO PARA EMPREENDEDORES: DO NASCIMENTO DA IDEIA AO MERCADO
por AA27 de Abr de 2020
Beautiful course, extremely useful. I have learned a lot and have recommended it to all my team members. I will go over the material for a long time, there's just so much to learn and implement.
por DS27 de Mai de 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
por MS14 de Jan de 2017
An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.
por GG12 de Fev de 2016
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
Sobre Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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