Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Este curso faz parte do Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador
Projeto Final em Empreendedorismo
oferecido por
Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio InovadorUniversidade de Maryland, College Park
Informações sobre o curso
Habilidades que você terá
Venture CapitalFinancial StatementFinanceEntrepreneurship
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 vídeos ((Total 94 mín.)), 7 leituras, 1 teste
11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1min
Does your solution create value for your stakeholders?9min
What is value innovation?6min
Is the problem real?7min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Will your business model work?10min
Crafting the business model canvas: Part 17min
Crafting the business model canvas: Part 26min
7 leituras
Introduction to the course10min
Meet Dr. James V. Green10min
Connect with your classmates10min
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10min
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10min
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10min
Lecture Slides10min
1 exercício prático
Initial Business Model Canvas18min
Semana
22 horas para concluir
Discovering the Customer
Discovering the customer and interviewing customers
6 vídeos ((Total 46 mín.)), 5 leituras, 1 teste
6 videos
Customer types8min
Customer segments and business models6min
Customer archetypes4min
Minimum viable product7min
How to interview customers5min
5 leituras
Talking to Humans" by Giff Constable. Available as a free PDF.10min
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10min
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10min
"How do I set up customer interviews?" by Jeff Lash10min
Lecture Slides10min
1 exercício prático
Customer Interviews and Analysis: Part 1 of 220min
Semana
31 hora para concluir
Understanding Customers
Analyzing customers
3 leituras, 1 teste
3 leituras
Sizing the Opportunity (2:50)10min
Finding Patterns (1:50)10min
Looking for Insights (0:58)10min
1 exercício prático
Customer Interviews and Analysis: Part 2 of 220min
Semana
42 horas para concluir
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 vídeos ((Total 47 mín.)), 6 leituras, 1 teste
5 videos
Developing the marketing mix: Part 27min
Pricing13min
Sales forecasting10min
Managing the sales pipeline9min
6 leituras
Marketing mix10min
Product strategies10min
Pricing strategies10min
Place strategies10min
Promotion strategies10min
Lecture Slides10min
1 exercício prático
Marketing and Sales Strategy12min
Semana
51 hora para concluir
Refining the Solution
Product fit, validation, and scaling.
5 vídeos ((Total 25 mín.)), 1 leitura, 1 teste
5 videos
Product fit7min
Building the right revenue model7min
Scaling sales3min
Building the company4min
1 leituras
Lecture Slides10min
1 exercício prático
Final Business Model Canvas18min
Semana
61 hora para concluir
Crafting the Business Plan
Creating a business plan
3 vídeos ((Total 25 mín.)), 2 leituras, 1 teste
2 leituras
Lecture Slides10min
Learn More10min
1 exercício prático
Business Plan18min
67%
recebi um aumento ou promoção
Principais avaliações do Projeto Final em Empreendedorismo
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
Instrutores
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
Sobre Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre o Programa de cursos integrados Empreendedorismo: como iniciar um negócio inovadorEmpreendedorismo: Como Iniciar um Negócio Inovador
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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