Informações sobre o curso
4.6
80 classificações
17 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 8 horas para completar

Sugerido: 4-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Venture CapitalFinancial StatementFinanceEntrepreneurship
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 8 horas para completar

Sugerido: 4-6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas...
Reading
11 vídeos (total de (Total 94 mín.) min), 7 leituras, 1 teste
Video11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1min
Does your solution create value for your stakeholders?9min
What is value innovation?6min
Is the problem real?7min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Will your business model work?10min
Crafting the business model canvas: Part 17min
Crafting the business model canvas: Part 26min
Reading7 leituras
Introduction to the course10min
Meet Dr. James V. Green10min
Connect with your classmates10min
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10min
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10min
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10min
Lecture Slides10min
Quiz1 exercício prático
Initial Business Model Canvas18min
Semana
2
Horas para completar
2 horas para concluir

Discovering the Customer

Discovering the customer and interviewing customers...
Reading
6 vídeos (total de (Total 46 mín.) min), 5 leituras, 1 teste
Video6 videos
Customer types8min
Customer segments and business models6min
Customer archetypes4min
Minimum viable product7min
How to interview customers5min
Reading5 leituras
Talking to Humans" by Giff Constable. Available as a free PDF.10min
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10min
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10min
"How do I set up customer interviews?" by Jeff Lash10min
Lecture Slides10min
Quiz1 exercício prático
Customer Interviews and Analysis: Part 1 of 220min
Semana
3
Horas para completar
1 hora para concluir

Understanding Customers

Analyzing customers...
Reading
3 leituras, 1 teste
Reading3 leituras
Sizing the Opportunity (2:50)10min
Finding Patterns (1:50)10min
Looking for Insights (0:58)10min
Quiz1 exercício prático
Customer Interviews and Analysis: Part 2 of 220min
Semana
4
Horas para completar
2 horas para concluir

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline...
Reading
5 vídeos (total de (Total 47 mín.) min), 6 leituras, 1 teste
Video5 videos
Developing the marketing mix: Part 27min
Pricing13min
Sales forecasting10min
Managing the sales pipeline9min
Reading6 leituras
Marketing mix10min
Product strategies10min
Pricing strategies10min
Place strategies10min
Promotion strategies10min
Lecture Slides10min
Quiz1 exercício prático
Marketing and Sales Strategy12min
4.6
17 avaliaçõesChevron Right
Promoção de carreira

50%

recebi um aumento ou promoção

Melhores avaliações

por OSMar 19th 2018

wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates

por NJJan 2nd 2016

A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.

Instrutores

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

Sobre University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Sobre o Programa de cursos integrados Entrepreneurship: Launching an Innovative Business

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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