Este curso faz parte do Programa de cursos integrados Entrepreneurship: Launching an Innovative Business
Entrepreneurship Capstone
oferecido por
Programa de cursos integrados Entrepreneurship: Launching an Innovative BusinessUniversity of Maryland, College Park
Informações sobre o curso
4.6
76 classificações
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Habilidades que você terá
Venture CapitalFinancial StatementFinanceEntrepreneurship
Programa - O que você aprenderá com este curso
1
Seção
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 vídeos (Total de 94 min), 7 leituras, 1 teste
11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1min
Does your solution create value for your stakeholders?9min
What is value innovation?6min
Is the problem real?7min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Will your business model work?10min
Crafting the business model canvas: Part 17min
Crafting the business model canvas: Part 26min
7 leituras
Introduction to the course10min
Meet Dr. James V. Green10min
Connect with your classmates10min
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10min
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10min
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10min
Lecture Slides10min
1 exercício prático
Initial Business Model Canvas18min
2
Seção
Discovering the Customer
Discovering the customer and interviewing customers
6 vídeos (Total de 46 min), 5 leituras, 1 teste
6 videos
Customer types8min
Customer segments and business models6min
Customer archetypes4min
Minimum viable product7min
How to interview customers5min
5 leituras
Talking to Humans" by Giff Constable. Available as a free PDF.10min
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10min
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10min
"How do I set up customer interviews?" by Jeff Lash10min
Lecture Slides10min
1 exercício prático
Customer Interviews and Analysis: Part 1 of 220min
3
Seção
Understanding Customers
Analyzing customers
3 leituras, 1 teste
3 leituras
Sizing the Opportunity (2:50)10min
Finding Patterns (1:50)10min
Looking for Insights (0:58)10min
1 exercício prático
Customer Interviews and Analysis: Part 2 of 220min
4
Seção
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 vídeos (Total de 47 min), 6 leituras, 1 teste
5 videos
Developing the marketing mix: Part 27min
Pricing13min
Sales forecasting10min
Managing the sales pipeline9min
6 leituras
Marketing mix10min
Product strategies10min
Pricing strategies10min
Place strategies10min
Promotion strategies10min
Lecture Slides10min
1 exercício prático
Marketing and Sales Strategy12min
4.6
50%
Melhores avaliações
por OS•Mar 19th 2018
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
por NJ•Jan 2nd 2016
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
Instrutores
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
Sobre University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre o Programa de cursos integrados Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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