Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.
Este curso faz parte do Programa de cursos integrados Introduction to Business Analytics and Information Economics
oferecido por
Programa de cursos integrados Introduction to Business Analytics and Information EconomicsUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
Appreciate the unique economic, accounting, and legal characteristics of information.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Identify and adapt traditional asset management principles and practices toward the improved management of information assets.
Measure information’s various value characteristics to help justify or prove information-related expenditures.
Habilidades que você terá
strategyAccountingData AnalysisBig DataInnovation
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
2 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para concluir
2 vídeos (Total 5 mín.), 8 leituras, 1 teste
2 horas para concluir
Module 1: What is Information?
In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics.
2 horas para concluir
6 vídeos (Total 45 mín.), 2 leituras, 6 testes
3 horas para concluir
Module 2 The Economics of Information
In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses.
3 horas para concluir
9 vídeos (Total 77 mín.), 2 leituras, 9 testes
4 horas para concluir
Module 3 Methods for Monetizing Information
In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information.
4 horas para concluir
15 vídeos (Total 106 mín.), 2 leituras, 11 testes
3 horas para concluir
Module 4 Applied Analytics
Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized.
3 horas para concluir
6 vídeos (Total 43 mín.), 3 leituras, 6 testes
Avaliações
Principais avaliações do INFONOMICS I: BUSINESS INFORMATION ECONOMICS AND DATA MONETIZATION
por IU8 de Jan de 2020
I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue
por PJ30 de Out de 2020
A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.
por RW8 de Mai de 2019
To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.
por LV31 de Mai de 2020
A starters course with real life insights and cases. Best for professionals trying to under the nature of BI and Data Monetisation.
Sobre Programa de cursos integrados Introduction to Business Analytics and Information Economics
This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value.
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