Informações sobre o curso

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 8 weeks of study, 6-8 hours/week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 8 weeks of study, 6-8 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
1 hora para concluir

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 vídeos (total de (Total 5 mín.) min), 7 leituras, 1 teste
2 videos
Meet Instructor Doug Laney1min
7 leituras
Syllabus15min
More Information About the Instructor10min
About the Discussion Forums5min
Glossary10min
Brand Description1min
Updating Your Profile5min
Build a Learning Community with Social Media5min
1 exercício prático
Orientation Quiz10min
2 horas para concluir

Module 1: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics. ...
6 vídeos (total de (Total 45 mín.) min), 2 leituras, 6 testes
6 videos
1-2 Information and Technology9min
1-3 Information as an Asset6min
1-4.1. A Brief History of Accounting Part 18min
1-4.2. A Brief History of Accounting Part 24min
1-5 Is Information Property?9min
2 leituras
Module 1 Overview10min
Module 1 Readings and Resources10min
6 exercícios práticos
Lesson 1-1 Knowledge Check5min
Lesson 1-2 Knowledge Check5min
Lesson 1-3 Knowledge Check5min
Lesson 1-4 Knowledge Check5min
Lesson 1-5 Knowledge Check5min
Module 1 Quiz30min
Semana
2
3 horas para concluir

Module 2 The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses....
9 vídeos (total de (Total 77 mín.) min), 2 leituras, 9 testes
9 videos
2-2 Other Economic Characteristics of Information10min
2-3 Adapting Economic Principles for Information5min
2-4 The Supply, Demand, and Pricing of Information5min
2-5 The Marginal Utility of Information5min
2-6 Opportunity Cost of Information Choices2min
2-7 The Production Possibilities of Information6min
Interview with Steve Miller20min
Interview with Cindi Howson16min
2 leituras
Module 2 Overview10min
Module 2 Readings and Resources10min
9 exercícios práticos
Lesson 2-1 Knowledge Check5min
Lesson 2-2 Knowledge Check5min
Lesson 2-3 Knowledge Check5min
Lesson 2-4 Knowledge Check5min
Lesson 2-5 Knowledge Check5min
Lesson 2-6 Knowledge Check5min
Lesson 2-7 Knowledge Check5min
Lesson 2-8 Knowledge Check5min
Module 2 Quiz30min
Semana
3
4 horas para concluir

Module 3 Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information....
15 vídeos (total de (Total 106 mín.) min), 2 leituras, 11 testes
15 videos
3-2 Growing the Business Through Information11min
3-3 Information as a Form of Currency4min
3-4 Using Information to Reduce Expenses8min
3-5 Using Information to Reduce risks and Improve Well-Being7min
3-6.1. Taking an Information Management Approach to Monetizing Information2min
3-6.2. Establishing an Information Product Management Function2min
3-6.3. Identify Available Information Assets6min
3-7 Establish What Success Looks Like1min
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2min
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1min
3-8.3. Test Ideas for Feasibility4min
3-8.4. Preparing, Packaging, and Marketing Information Assets1min
Interview with Mike Rollings22min
Interview with Graham Waller23min
2 leituras
Module 3 Overview10min
Module 3 Readings and Resources10min
10 exercícios práticos
Lesson 3-1 Knowledge Check5min
Lesson 3-2 Knowledge Check5min
Lesson 3-3 Knowledge Check5min
Lesson 3-4 Knowledge Check5min
Lesson 3-5 Knowledge Check5min
Lesson 3-6 Knowledge Check5min
Lesson 3-7 Knowledge Check5min
Lesson 3-8 Knowledge Check10min
Lesson 3-9 Knowledge Check5min
Module 3 Quiz30min
Semana
4
2 horas para concluir

Module 4 Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized....
5 vídeos (total de (Total 39 mín.) min), 2 leituras, 6 testes
5 videos
4-2 Advanced Analytics for Monetizing Information7min
4-3 Exploiting Big Data7min
4-4 Improved and Actionable Decision Making9min
4-5 Identifying Monetizable Insights8min
2 leituras
Module 4 Overview10min
Module 4 Readings and Resources10min
6 exercícios práticos
Lesson 4-1 Knowledge Check5min
Lesson 4-2 Knowledge Check5min
Lesson 4-3 Knowledge Check5min
Lesson 4-4 Knowledge Check5min
Lesson 4-5 Knowledge Check10min
Module 4 Quiz30min

Instrutores

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Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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