Analytic opportunities and the value of data. Gain the ability to process data to make predictions about the behavior of individuals or markets.

4.8

estrelas

30 classificações

Douglas B. Laney

1.619 já se inscreveram

oferecido por

Parte da graduação Master of Science in Accountancy (iMSA)

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Programa de cursos integrados Introduction to Business Analytics and Information EconomicsUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

O que você vai aprender

Conceive new ways to leverage analytics to business problems. Know what makes an analytics project successful. Be aware of key analytics trends.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Lay out new and emerging organizational roles for treating information as an actual business asset.
Understand business models from a data perspective and apply a variety of techniques for identifying new data-driven value streams for a business.

Habilidades que você terá

Asset Management
Business Analytics
Enterprise Information Management
Monetization
Infonomics
strategy
Accounting
Data Analysis
Big Data
Innovation

Sobre este Programa de cursos integrados

1.699 visualizações recentes

This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value. Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. In this information age, the value of data as a business asset is essential. Organizations must creatively consider and implement new ways to generate economic benefits from the wide array of information assets available. Unfortunately, information frequently is under-appreciated and underutilized. Besides, accounting practices fail to recognize the financial value of information, and traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for organizations to leverage available information assets.

Projeto de Aprendizagem Aplicada

Learners will work on cases in every course and the specialization will culminate with a project capstone that will embrace the knowledge acquired in the courses taken in this specialization.

The project capstone will consist of 4 weeks worth of activities that lead to a final project report and presentation that will be evaluated by classmates in peer review assignments following a very detailed rubric to make sure students receive meaningful feedback on their submission.

Certificados compartilháveis

Tenha o certificado após a conclusão

Cursos 100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Cronograma flexível

Definição e manutenção de prazos flexíveis.

Nível iniciante

Individuals who manage data & make decisions about how data can be leveraged in their organization will find this specialization of particular value.

Aproximadamente 4 meses para ser concluído

Ritmo sugerido de 3 horas/semana

Inglês

Legendas: Inglês, Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Espanhol, Javanese

Certificados compartilháveis

Tenha o certificado após a conclusão

Cursos 100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Cronograma flexível

Definição e manutenção de prazos flexíveis.

Nível iniciante

Individuals who manage data & make decisions about how data can be leveraged in their organization will find this specialization of particular value.

Aproximadamente 4 meses para ser concluído

Ritmo sugerido de 3 horas/semana

Inglês

Legendas: Inglês, Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Espanhol, Javanese

Como funciona o programa de cursos integrados

Fazer cursos

Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.

Projeto prático

Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.

Obtenha um certificado

Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.

Este Programa de cursos integrados contém 4 cursos

Curso1

Curso 1

Business Analytics Executive Overview

4.6

estrelas

247 classificações

Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans.

This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to data science, and from data warehouses to data lakes. And the course will wrap up with a discussion of analytics trends and futures.

Curso2

Curso 2

Infonomics I: Business Information Economics and Data Monetization

4.6

estrelas

79 classificações

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.

This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.

Curso3

Curso 3

Infonomics II: Business Information Management and Measurement

4.4

estrelas

21 classificações

Even decades into the Information Age, accounting practices yet fail to recognize the financial value of information. Moreover, traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for most organizations to fully leverage available information assets.

This second course in the two-part Infonomics series explores how and why to adapt well-honed asset management principles and practices to information, and how to apply accepted and new valuation models to gauge information’s potential and realized economic benefits. In addition, the course will enlighten students on the critical but confounding issues of information ownership, property rights, and sovereignty. The course will wrap up with an overview of emergent roles for the information-savvy organization of the 21st century.

Curso4

Curso 4

Introduction to Business Analytics and Information Economics Capstone

Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic concepts to information, conceiving analytics hypotheses, valuing information assets, and developing ideas for monetizing information in various ways. I look forward to your contributions and ideas.

Instrutores

Douglas B. Laney

Visiting Professor, and Innovation Fellow at West Monroe Partners

Accountancy and Business Administration

22.356 aprendizes

4 Cursos

oferecido por

Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Comece a trabalhar rumo ao seu mestrado

Este Programa de cursos integrados é parte da graduação 100% on-line Master of Science in Accountancy (iMSA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

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Perguntas Frequentes – FAQ

Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Sim. Em programas de aprendizado selecionados, você pode solicitar auxílio financeiro ou uma bolsa de estudos caso não consiga pagar a taxa de inscrição. Se o auxílio financeiro ou bolsa de estudos estiver disponível para a seleção do seu programa de aprendizado, você encontrará um link para se inscrever na página de descrição.
Vou ganhar créditos universitários por concluir a Especialização?
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
Quanto tempo é necessário para concluir a Especialização?
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
What background knowledge is necessary?
No background knowledge is necessary for this Specialization.
Do I need to take the courses in a specific order?
It is recommended that the courses in the Specialization be taken in the order outlined.
What will I be able to do upon completing the Specialization?
You will be able to understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
You will also be able to understand business models from a data perspective and apply a variety of techniques for identifying new data-driven value streams for a business
Posso fazer o curso gratuitamente?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu

Mais dúvidas? Visite o Central de Ajuda ao estudante.