Informações sobre o curso
4.5
2 classificações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 6 horas para completar

Sugerido: 6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 6 horas para completar

Sugerido: 6 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
9 horas para concluir

Inbound Business Strategy

From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about....
Reading
18 vídeos (total de (Total 148 mín.) min), 5 leituras, 1 teste
Video18 videos
What is inbound?8min
What is the inbound methodology?9min
What are the fundamentals of an inbound business?14min
What is a flywheel?6min
Combining Funnels and Flywheels5min
What are the inbound principles?6min
The inbound methodology and principles15min
The importance of defining your company's purpose3min
Identifying your company's purpose19min
Why do you need to set business goals?4min
How to set a goal that aligns with your company's purpose8min
How to prioritize short-term and long-term business goals4min
How HubSpot aligns its teams behind its goals2min
Why are buyer personas an important part of your inbound strategy?5min
How to create a buyer persona10min
What is the buyer's journey?9min
How to create a buyer's journey10min
Reading5 leituras
How the Flywheel Killed HubSpot's Funnel20min
HubSpot'S Culture Code40min
A Management Framework for People Who Don’t Like Vegetables20min
Create Your Buyer Personass
Take the Inbound Certification exam!s
Semana
2
Horas para completar
6 horas para concluir

Sales & Marketing Alignment

In this module, you'll learn how to align marketing and sales for optimal efficiency....
Reading
16 vídeos (total de (Total 103 mín.) min), 2 leituras, 5 testes
Video16 videos
Developing a Sales Enablement Strategy6min
Sales Enablement in Action5min
The Importance of Having a Vision and Setting Goals4min
Creating a Revenue Goal4min
The Importance of Lead Qualification3min
Identifying Fit and Sales Readiness9min
Mastering Lead Qualification8min
The Importance of the Sales and Marketing SLA3min
Creating an SLA for Your Teams7min
Optimizing Your SLA9min
Beyond the SLA13min
The Importance of Customer Enablement4min
Helping Customers Fire Their Old Solutions4min
Encouraging People to Buy From You Again5min
Helping Your Customers Do the Job They Hired Your Product to Do7min
Reading2 leituras
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20min
Customer Acquisition Vs.Retention Costs – Statistics And Trends30min
Quiz5 exercícios práticos
Introduction to Sales Enablement15min
Aligning Your Teams Around a Unified Revenue Goal15min
Developing a Lead Qualification Framework15min
Holding Your Teams Accountable With a Service-Level Agreement15min
Continuing Enablement After the Sale15min

Instrutores

Avatar

Kyle Jepson

Inbound Sales Professor

Sobre HubSpot Academy

HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/. ...

Sobre o Programa de cursos integrados Sales Training for High Performing Teams

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive....
Sales Training for High Performing Teams

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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