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Comentários e feedback de alunos de Sales Training: Inbound Business Strategy da instituição HubSpot Academy

4.9
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46 classificações
7 avaliações

Sobre o curso

Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy...

Melhores avaliações

DF

Sep 04, 2019

Another excellent course provided by Coursera/Hubspot. Either or not you will be using the Hubspot software, this series of courses are a must!

DR

Mar 22, 2019

This is such an amazing way of thinking about your customer. Love it!

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1 — 7 de 7 Avaliações para o Sales Training: Inbound Business Strategy

por Alvis A G M

Jul 29, 2020

me gusto que los videos fueron muy interesantes, ademas que incluyeron entrevistas con profesionales que utilizan actualmente las estrategias y la metodología, quienes compartieron como les ha ayudado incluir en sus empresas estas tecnicas.

por Dr M B F

Sep 04, 2019

Another excellent course provided by Coursera/Hubspot. Either or not you will be using the Hubspot software, this series of courses are a must!

por Sara F A

Apr 04, 2020

It has changed my view on marketing and sales and I know now how I can integrate both in my company

por Dzmitry R

Mar 22, 2019

This is such an amazing way of thinking about your customer. Love it!

por CHAI K M

Jun 08, 2020

A very concise and engaging intro for inbound strategy

por Juan D C G

Aug 03, 2020

Excellent

por Md M R

Jun 12, 2020

This course redefined my business thinking.