From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
Informações sobre o curso
Habilidades que você terá
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars84,28%
- 4 stars11,42%
- 3 stars4,28%
Principais avaliações do FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
The instructor is awesome and the course material are easy to understand.
Extremely well guided and curated, full of insights from industry experts. Very helpful!
I liked how the instructor really explained content and it's importance for a digital marketer.
I don't have a professional social media marketing background and found the social media marketing practice exercises helfpul, relevant, and memorable.
Sobre Certificado Profissional Google Marketing Digital e Comércio eletrônico
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
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What are digital marketing and e-commerce?
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Why enroll in the Google Digital Marketing and E-commerce Certificate?
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