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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,608 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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1976 - 2000 of 4,554 Reviews for Foundations of Digital Marketing and E-commerce

By Shoaib S

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Aug 5, 2022

Very Good and best taught, best examples from the experts.

By Deepa S

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Jul 5, 2022

Great content , structured well and and excellet delivery.

By Luisa N

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Jun 29, 2022

Great beginin course for digital marketing and e-commerce

By Ubaid A

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Mar 22, 2024

It was very smooth and professional learning environment.

By Tania V

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Feb 25, 2024

Easy to understand subject matter and great presentation.

By Maphathi M

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Feb 1, 2024

A guided course with instructions and real-life examples!

By Anuradha P

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Dec 29, 2023

its good and contains deep overview information tutorial

By Kanwal Q

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Sep 7, 2023

Best course I personally really like it very informative.

By Afikile M

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Aug 23, 2023

This was a good course. I enjoyed to learn with Coursera!

By Jumana A

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Aug 4, 2023

Insightful and engaging course content. Highly Recommend!

By Kanade D

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Jul 25, 2023

covered all topics in this foundation course... Thank you

By Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

By Rose O

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Jul 20, 2023

this is one of the most perfect course i have come across

By Yayang F S P

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May 22, 2023

Very helpful in learning digital marketing and e-commerce

By Judd K J

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May 10, 2023

I learned alot, great user interface and highly intuitive

By Ismael B

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Apr 11, 2023

Got to learn alot about different career paths i can take

By Ronak G

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Mar 19, 2023

To stay in market be with market

ECommerce is new market .

By Filipe A

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Mar 11, 2023

This was too good and the instructor was really the best!

By Suzanne C

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Feb 28, 2023

top super explication hate de poursuivre les autres cours

By Maryam Z

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Dec 29, 2022

love the knowledge the teachers are great this helps alot

By Manoj K

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Dec 29, 2022

amazing, gave me detailed knowledge of digital marketing

By Erika C

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Dec 25, 2022

The course was digestible, engaging , applicable and fun!

By Wendy F

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Oct 20, 2022

Clear, concise, and substantial without being too dense.

By Misael S A

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Jun 22, 2022

Very suttle learning.

i would highly recomend this course.

By Deseree S

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Apr 18, 2024

Learned a lot from this course. This is really worth it.