About this course: This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design.
Taught by: Frederick Conrad, Ph.D., Research Professor, Survey Methodology
Institute for Social Research
| Basic Info |
Course 2 of 7 in the
Survey Data Collection and Analytics Specialization.
|
| Level | Beginner |
| Commitment | 4 weeks of study, 2-4 hours/weeks |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
I enjoyed learning this course from day one till I finish. The lecturer is awesome and the supplementary materials are well-prepared and extremely informative. Plentiful scientific literature on survey methodology are available to deepen you understanding on this topic. I particularly admire Fred Conrad, his expertise in Survey Methodology is unmatched. I wish I had him and this course when I was learning Statistics in college.
This is an excellent and a very interesting course. I have found slides extremely helpful and the subject is well explaine
Many thanks
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
The content of the programme is rich and the assessments really makes one think. It is not a copy and paste matter but actual understanding of the content is required. Greatly appreciate the effort taken to produce this course.