This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Este curso faz parte do Programa de cursos integrados Survey Data Collection and Analytics
Questionnaire Design for Social Surveys
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 videos (Total 67 min), 12 leituras, 1 teste
6 videos
Introduction7min
Types of Questions7min
Measurement Error: Bias and Variance7min
Standardized Interviewing17min
Conversational Interviewing17min
Concept Specification10min
12 leituras
Slides Introduction10min
Syllabus10min
Help us learn more about you!10min
Reading Assignments10min
Enrollment Options10min
Course Project and Peer Assessment10min
Grading and Certification10min
FAQs10min
References/Resources10min
Announcement Unit 110min
Slides Unit 110min
Notice for Auditing Learners: Assignment Submission10min
1 exercício prático
Quiz #120min
Semana
2Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 videos (Total 50 min), 2 leituras, 1 teste
4 videos
Response Process: Retrieval12min
Response Process: Judgment11min
Response Process: Response10min
2 leituras
Announcement Unit 210min
Slides Unit 210min
1 exercício prático
Quiz #220min
Semana
3Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 videos (Total 68 min), 2 leituras, 2 testes
8 videos
Memory and Recall: Reporting Behavioral Frequencies9min
Memory and Recall: Length of Reference Period8min
Memory and Recall: Comprehension and Retrieval6min
Asking Sensitive Questions6min
Asking Sensitive Questions: Techniques8min
Asking Sensitive Questions: Indirect Techniques3min
Mode, Privacy, and Confidentiality9min
2 leituras
Announcement Unit 310min
Slides Unit 310min
1 exercício prático
Quiz #320min
Semana
4Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 videos (Total 59 min), 2 leituras, 1 teste
7 videos
Attitude Questions: Context Effects9min
Attitude Questions: Specific vs. General Evaluations2min
Attitude Questions; Agree Disagree Scales5min
Attitude Questions: Don't Know7min
Attitude Questions: Order Effects10min
All Questions: Response Options and Scales14min
2 leituras
Announcement Unit 410min
Slides Unit 410min
1 exercício prático
Quiz #420min
33%
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83%
consegui um benefício significativo de carreira com este curso
15%
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Melhores avaliações
por VB•Jan 17th 2016
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
por TA•Nov 17th 2016
So much material! The presentations are engaging and well-paced. The presenters showed an appropriate level of candor about the behavior of both respondents and interviewers.
Instrutores
Frederick Conrad, Ph.D.
Research Professor, Survey MethodologyInstitute for Social Research
Frauke Kreuter, Ph.D.
Professor, Joint Program in Survey MethodologyAdjunct Research Professor, Institute for Social Research
Sobre University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Sobre o Programa de cursos integrados Survey Data Collection and Analytics
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.
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