This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Este curso faz parte do Programa de cursos integrados Survey Data Collection and Analytics
Elaboração de questionários para pesquisas sociais
oferecido por
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 vídeos (total de (Total 67 mín.) min), 12 leituras, 1 teste
6 videos
Introduction7min
Types of Questions7min
Measurement Error: Bias and Variance7min
Standardized Interviewing17min
Conversational Interviewing17min
Concept Specification10min
12 leituras
Slides Introduction10min
Syllabus10min
Help us learn more about you!10min
Reading Assignments10min
Enrollment Options10min
Course Project and Peer Assessment10min
Grading and Certification10min
FAQs10min
References/Resources10min
Announcement Unit 110min
Slides Unit 110min
Notice for Auditing Learners: Assignment Submission10min
1 exercício prático
Quiz #120min
Semana
21 hora para concluir
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 vídeos (total de (Total 50 mín.) min), 2 leituras, 1 teste
4 videos
Response Process: Retrieval12min
Response Process: Judgment11min
Response Process: Response10min
2 leituras
Announcement Unit 210min
Slides Unit 210min
1 exercício prático
Quiz #220min
Semana
34 horas para concluir
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 vídeos (total de (Total 68 mín.) min), 2 leituras, 2 testes
8 videos
Memory and Recall: Reporting Behavioral Frequencies9min
Memory and Recall: Length of Reference Period8min
Memory and Recall: Comprehension and Retrieval6min
Asking Sensitive Questions6min
Asking Sensitive Questions: Techniques8min
Asking Sensitive Questions: Indirect Techniques3min
Mode, Privacy, and Confidentiality9min
2 leituras
Announcement Unit 310min
Slides Unit 310min
1 exercício prático
Quiz #320min
Semana
42 horas para concluir
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 vídeos (total de (Total 59 mín.) min), 2 leituras, 1 teste
7 videos
Attitude Questions: Context Effects9min
Attitude Questions: Specific vs. General Evaluations2min
Attitude Questions; Agree Disagree Scales5min
Attitude Questions: Don't Know7min
Attitude Questions: Order Effects10min
All Questions: Response Options and Scales14min
2 leituras
Announcement Unit 410min
Slides Unit 410min
1 exercício prático
Quiz #420min
25%
comecei uma nova carreira após concluir estes cursos
20%
consegui um benefício significativo de carreira com este curso
12%
recebi um aumento ou promoção
Melhores avaliações
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you
Instrutores
Frederick Conrad, Ph.D.
Research Professor, Survey MethodologyInstitute for Social Research
Frauke Kreuter, Ph.D.
Professor, Joint Program in Survey MethodologyAdjunct Research Professor, Institute for Social Research
Sobre Universidade de Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Sobre o Programa de cursos integrados Survey Data Collection and Analytics
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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