Informações sobre o curso
15,335

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Nível iniciante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglês

Legendas: Inglês, Vietnamita, Espanhol

Habilidades que você terá

Business PlanBusiness ModelBusiness ModelingValue Proposition

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglês

Legendas: Inglês, Vietnamita, Espanhol

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 vídeos (total de (Total 16 mín.) min), 2 leituras, 2 testes
3 videos
Animated Video, Business Idea to Business Model2min
Business Model Canvas Overview Presentation10min
2 leituras
Presentation Slides as a Handout10min
A Blank Business Model Canvas10min
1 exercício prático
The BMC Basics6min
Semana
2
1 hora para concluir

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 vídeos (total de (Total 12 mín.) min), 1 leitura, 1 teste
2 videos
Customer Segments Presentation8min
1 leituras
Presentation Slides as a Handout10min
1 exercício prático
Customer Segment Basics6min
Semana
3
1 hora para concluir

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 vídeos (total de (Total 9 mín.) min), 2 leituras, 1 teste
2 videos
Value Propositions Presentation6min
2 leituras
Presentation Slides as a Handout10min
A Blank Value Proposition Canvas10min
1 exercício prático
Value Proposition Basics6min
Semana
4
1 hora para concluir

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 vídeos (total de (Total 9 mín.) min), 1 leitura, 2 testes
2 videos
Channels and Customer Relationships Presentation5min
1 leituras
Presentation Slides as a Handout10min
2 exercícios práticos
Channel & Customer Relationship Basics8min
Mid-Course Quiz14min
Semana
5
1 hora para concluir

Revenue Streams and Key Resources

According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial....
2 vídeos (total de (Total 8 mín.) min), 1 leitura, 2 testes
2 videos
Revenue Streams and Key Resources Presentation5min
1 leituras
Presentation Slides as a Handout10min
2 exercícios práticos
Revenue Stream Basics4min
Key Resource Basics4min
Semana
6
1 hora para concluir

Key Activities and Key Partnerships

The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport....
2 vídeos (total de (Total 8 mín.) min), 1 leitura, 2 testes
2 videos
Key Activities and Key Partnerships Presentation4min
1 leituras
Presentation Slides as a Handout10min
2 exercícios práticos
Key Activity Basics4min
Key Partnership Basics4min
Semana
7
1 hora para concluir

The Cost Structure

The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel....
2 vídeos (total de (Total 10 mín.) min), 1 leitura, 1 teste
2 videos
Cost Structure Presentation3min
1 leituras
Presentation Slides as a Handout10min
1 exercício prático
Cost Structure Basics6min
Semana
8
4 horas para concluir

Presenting the Business Model

Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas....
2 vídeos (total de (Total 13 mín.) min), 1 leitura, 2 testes
2 videos
Final Comments from Your Instructor45s
1 leituras
Presentation Slides as a Handout10min
4.5
91 avaliaçõesChevron Right

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Melhores avaliações

por HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

por NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

Instrutores

Avatar

Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

Sobre Sistema de Universidades da Geórgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

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