Informações sobre o curso
4.5
310 classificações
89 avaliações

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglês

Legendas: Inglês, Vietnamita, Espanhol

Habilidades que você terá

Business PlanBusiness ModelBusiness ModelingValue Proposition

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglês

Legendas: Inglês, Vietnamita, Espanhol

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 vídeos (total de (Total 16 mín.) min), 2 leituras, 2 testes
3 videos
Animated Video, Business Idea to Business Model2min
Business Model Canvas Overview Presentation10min
2 leituras
Presentation Slides as a Handout10min
A Blank Business Model Canvas10min
1 exercício prático
The BMC Basics6min
Semana
2
1 hora para concluir

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 vídeos (total de (Total 12 mín.) min), 1 leitura, 1 teste
2 videos
Customer Segments Presentation8min
1 leituras
Presentation Slides as a Handout10min
1 exercício prático
Customer Segment Basics6min
Semana
3
1 hora para concluir

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 vídeos (total de (Total 9 mín.) min), 2 leituras, 1 teste
2 videos
Value Propositions Presentation6min
2 leituras
Presentation Slides as a Handout10min
A Blank Value Proposition Canvas10min
1 exercício prático
Value Proposition Basics6min
Semana
4
1 hora para concluir

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 vídeos (total de (Total 9 mín.) min), 1 leitura, 2 testes
2 videos
Channels and Customer Relationships Presentation5min
1 leituras
Presentation Slides as a Handout10min
2 exercícios práticos
Channel & Customer Relationship Basics8min
Mid-Course Quiz14min
4.5
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Melhores avaliações

por HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

por NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

Instrutores

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Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

Sobre Sistema de Universidades da Geórgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

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