Informações sobre o curso
4.6
27 classificações
9 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some experience with business development and innovation is helpful, but not required.

Horas para completar

Aprox. 7 horas para completar

Sugerido: 2 weeks of study, 1-2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • Check

    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • Check

    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • Check

    How to apply a test-driven approach to business model innovation

Habilidades que você terá

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Some experience with business development and innovation is helpful, but not required.

Horas para completar

Aprox. 7 horas para completar

Sugerido: 2 weeks of study, 1-2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing. ...
Reading
18 vídeos (total de (Total 81 mín.) min), 1 leitura, 1 teste
Video18 videos
Getting Started with the Canvas2min
Making the Canvas Work for You: Your Role4min
Making the Canvas Work for You: Product Phase4min
Meet Enable Quiz2min
Creating a Testable Product/Market Fit5min
Knowing Your Customer5min
Getting to Know Your Customer Better: Think See Feel Do4min
Knowing What Propositions to Test6min
Creating Testable Propositions3min
Testing Your Propositions8min
Sculpting the Customer Journey: AIDAOR3min
Storyboarding AIDAOR7min
Delivering the Customer Journey through Customer Relationships and Channels2min
Mapping Customer Relationships and Channels6min
Persona/Proposition Fit and Revenue Drivers6min
Scaling Product/Market Fit with the Growth Hacking Canvas5min
Creating a Culture of Experimentation1min
Reading1 leituras
Course Overview & Requirements10min
Quiz1 exercício prático
Week 1 Quiz on Focusing for Profitability and Growth30min
Semana
2
Horas para completar
1 hora para concluir

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners. ...
Reading
10 vídeos (total de (Total 48 mín.) min), 1 teste
Video10 videos
Understanding Business Model Type4min
Business Model Type Implications6min
Key Activities vs Important Activities3min
Key Activities and Strategy-Driven Process Design8min
Key Partners3min
Costs Now vs. Costs Later6min
The Hard Things about Digital Transformation & Corporate Innovation7min
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5min
Course Conclusion56s
Quiz1 exercício prático
Week 2 Quiz on Focusing Your Organization30min

Instrutores

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

Sobre Universidade da Virgínia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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