Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
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Innovating with the Business Model Canvas
Universidade da VirgíniaInformações sobre o curso
25,554 visualizações recentes
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some experience with business development and innovation is helpful, but not required.
Aprox. 4 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Habilidades que você terá
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Some experience with business development and innovation is helpful, but not required.
Aprox. 4 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
2 horas para concluir
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
2 horas para concluir
18 vídeos (Total 81 mín.), 1 leitura, 1 teste
18 videos
Getting Started with the Canvas2min
Making the Canvas Work for You: Your Role4min
Making the Canvas Work for You: Product Phase4min
Meet Enable Quiz2min
Creating a Testable Product/Market Fit5min
Knowing Your Customer5min
Getting to Know Your Customer Better: Think See Feel Do4min
Knowing What Propositions to Test6min
Creating Testable Propositions3min
Testing Your Propositions8min
Sculpting the Customer Journey: AIDAOR3min
Storyboarding AIDAOR7min
Delivering the Customer Journey through Customer Relationships and Channels2min
Mapping Customer Relationships and Channels6min
Persona/Proposition Fit and Revenue Drivers6min
Scaling Product/Market Fit with the Growth Hacking Canvas5min
Creating a Culture of Experimentation1min
1 leituras
Course Overview & Requirements10min
1 exercício prático
Week 1 Quiz on Focusing for Profitability and Growth30min
1 hora para concluir
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
1 hora para concluir
10 vídeos (Total 48 mín.)
10 videos
Understanding Business Model Type4min
Business Model Type Implications6min
Key Activities vs Important Activities3min
Key Activities and Strategy-Driven Process Design8min
Key Partners3min
Costs Now vs. Costs Later6min
The Hard Things about Digital Transformation & Corporate Innovation7min
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5min
Course Conclusion56s
1 exercício prático
Week 2 Quiz on Focusing Your Organization30min
Avaliações
Principais avaliações do INNOVATING WITH THE BUSINESS MODEL CANVAS
por HP28 de Jul de 2019
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
por AH18 de Nov de 2019
Amazing stuff! It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.\n\nThanks Alex!
por DC6 de Jun de 2020
I generally like how the course went beyond just discussing the business model canvass. It actually explored and tried to incorporate other strategies, frameworks, and models into the canvass.
por AB23 de Set de 2019
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Você poderá pedir reembolso total até duas semanas após a data do pagamento, ou (para cursos recém-iniciados) até duas semanas após o início da primeira sessão do curso, o que ocorrer por último. Você não poderá receber reembolso após obter o Certificado de Curso, mesmo que tenha completado o curso dentro do período de duas semanas. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro aos alunos que não podem pagar a taxa. Faça a solicitação clicando no link Auxílio financeiro, abaixo do botão "Inscreva-se" à esquerda. Você será solicitado a preencher um formulário e será notificado se for aprovado. Saiba mais.
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.
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