Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

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Dr. James V. Green

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Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversidade de Maryland, College Park

Informações sobre o curso

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The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. 
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and 
• Financing and profiting from innovation. 

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

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Tenha o certificado após a conclusão

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Curso 5 de 5 no

Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Nível iniciante

Aprox. 16 horas para completar

Inglês

Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?

Experimente o Coursera for Business

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 5 de 5 no

Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Nível iniciante

Aprox. 16 horas para completar

Inglês

Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?

Experimente o Coursera for Business

Instrutores

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

102.516 aprendizes

13 Cursos

oferecido por

Universidade de Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Programa - O que você aprenderá com este curso

Semana

Semana 1

6 horas para concluir

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

6 horas para concluir

28 vídeos (Total 281 mín.), 4 leituras, 1 teste

28 videos

Key enablers of corporate entrepreneurship6min

Setting up a formal structure for corporate entrepreneurship3min

What are entrepreneurial opportunities?11min

Asking for ideas from employees5min

What impact do knowledge conditions have in your industry?16min

Are the demand conditions in your industry favorable?20min

What is the lifecycle stage of your industry?15min

Is the industry capital intensive?14min

Is the industry advertising intensive?13min

Are you trying to enter a concentrated market?5min

What is the average size of a company in the industry?12min

What demographic changes are creating new market needs?11min

What psychographic changes are opportunistic?8min

What technical advancements are emerging?11min

What societal changes are presenting new opportunities?6min

What political and regulatory forces will influence the market?8min

How does the learning curve influence your success?10min

What complementary assets are critical to develop?11min

What is the reputation of your competitors?7min

What is value innovation?6min

What existing factors can you eliminate?6min

Where can you reduce factors and not reduce value?5min

Which factors can you raise above competitors?8min

What new factors can you create?5min

Is the problem real?7min

Does your solution create value for your stakeholders?9min

Is your advantage superior and sustainable?15min

Can you build the right team at the right time?15min

4 leituras

Welcome10min

Meet Dr. James V. Green10min

The Opportunity Analysis Canvas10min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5min

1 exercício prático

Opportunity Analysis30min

Semana

Semana 2

4 horas para concluir

Building the Business Model

4 horas para concluir

24 vídeos (Total 170 mín.), 3 leituras, 1 teste

24 videos

Customer, market, and value propostion6min

Product-market fit: The heart of the business model8min

Walkthrough of the Business Model Canvas - Part 15min

Walk-through of the Business Model Canvas - Part 24min

How do you develop a business model?6min

Why talk to customers? What do they know?5min

How to get insights from customers11min

What to do before the interview5min

Building a pipeline of customer interviews7min

What to do after the interview3min

Cold calling 1016min

Why have customer segments at all?6min

Customer segments, value propositions, and product features12min

Customer types8min

Customer segments and business models6min

Minimum viable product (MVP)7min

Crossing the chasm5min

What is a channel?10min

Product-channel fit7min

Cost structure6min

Key activities9min

The rest of the business model canvas3min

Key partnerships8min

Key resources5min

3 leituras

Meet Dan Gordon10min

Business Model Generation10min

Talking to Humans10min

1 exercício prático

Initial Business Model Canvas30min

Semana

Semana 3

3 horas para concluir

Crafting Strategies for Innovation Initiatives

3 horas para concluir

12 vídeos (Total 120 mín.), 2 leituras, 1 teste

12 videos

What are some basic types of innovations?8min

How can an audit reveal innovation competence and weakness?10min

How many ways can companies innovate?11min

How does innovation occur at different business levels?6min

How does technology uncertainty influence an innovation in the marketplace?9min

What are key "associating" skills of innovators?10min

How do innovation managers survive an innovation project?9min

What's inside an innovation portfolio?8min

How do disruptive innovations change the marketplace?11min

How are innovations revealed in a blue ocean strategy?11min

How can lead users contribute to an innovation strategy?9min

How can open innovation become an entrepreneurial strategy?11min

2 leituras

Meet Dr. Thomas J. Mierzwa10min

Managing Innovation10min

1 exercício prático

Innovation Roadmap30min

Semana

Semana 4

3 horas para concluir

Building the Proposal

3 horas para concluir

20 vídeos (Total 118 mín.), 3 leituras, 2 testes

20 videos

Financial statement metrics7min

The entrepreneurial spectrum6min

The "too typical" return on investment (ROI) process7min

Finance for the corporate entrepreneur3min

A better approach to return on investment (ROI)4min

Intangible assets and return on investment (ROI)4min

Financial statement basics4min

Financial statement details7min

Sources of funding8min

Internal funding3min

Customer and vendor financing3min

Franchising4min

Joint ventures8min

Co-branding6min

Licensing agreements6min

Business proposals and the pitch3min

How to write an effective business proposal3min

What do your funding sources want to see4min

How to create a pitch deck7min

Do's and don'ts of the pitch12min

3 leituras

Meet Michael R. Pratt10min

Entrepreneurial Finance10min

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5min

2 exercícios práticos

Final Business Model Canvas30min

Final Pitch30min

Avaliações

4.4

5 avaliações

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1 star
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Principais avaliações do MASTER CLASS FOR CORPORATE ENTREPRENEURS

por K15 de jan de 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

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Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
O acesso a palestras e tarefas depende do tipo de inscrição. Se você participar de um curso como ouvinte, você poderá ver quase todo o conteúdo do curso gratuitamente. Para acessar tarefas valendo nota e obter um Certificado, você precisará adquirir a experiência do Certificado, durante ou após a participação como ouvinte. Se você não vir a opção de participar como ouvinte:
o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Existe algum auxílio financeiro disponível?
Sim. Em programas de aprendizado selecionados, você pode solicitar auxílio financeiro ou uma bolsa de estudos caso não consiga pagar a taxa de inscrição. Se o auxílio financeiro ou bolsa de estudos estiver disponível para a seleção do seu programa de aprendizado, você encontrará um link para se inscrever na página de descrição.

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Master Class for Corporate Entrepreneurs

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