Informações sobre o curso
4.3
11 classificações
1 avaliações
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Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 12 horas para completar

Sugerido: 7 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 12 horas para completar

Sugerido: 7 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
5 horas para concluir

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal....
Reading
29 vídeos (total de (Total 292 mín.) min), 3 leituras, 1 teste
Video29 videos
Setting up a formal structure for corporate entrepreneurship3min
What are entrepreneurial opportunities?11min
Asking for ideas from employees5min
What impact do knowledge conditions have in your industry?16min
Are the demand conditions in your industry favorable?20min
What is the lifecycle stage of your industry?15min
Is the industry capital intensive?14min
Is the industry advertising intensive?13min
Are you trying to enter a concentrated market?5min
What is the average size of a company in the industry?12min
What demographic changes are creating new market needs?11min
What psychographic changes are opportunistic?8min
What technical advancements are emerging?11min
What societal changes are presenting new opportunities?6min
What political and regulatory forces will influence the market?8min
How does the learning curve influence your success?10min
What complementary assets are critical to develop?11min
What is the reputation of your competitors?7min
What is value innovation?6min
What existing factors can you eliminate?6min
Where can you reduce factors and not reduce value?5min
Which factors can you raise above competitors?8min
What new factors can you create?5min
Is the problem real?7min
Does your solution create value for your stakeholders?9min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
Preview of the Master of Professional Studies in Technology Entrepreneurship10min
Reading3 leituras
Welcome10min
Meet Dr. James V. Green10min
The Opportunity Analysis Canvas10min
Quiz1 exercício prático
Opportunity Analysis2min
Semana
2
Horas para completar
4 horas para concluir

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure....
Reading
24 vídeos (total de (Total 170 mín.) min), 3 leituras, 1 teste
Video24 videos
Product-market fit: The heart of the business model8min
Walkthrough of the Business Model Canvas - Part 15min
Walk-through of the Business Model Canvas - Part 24min
How do you develop a business model?6min
Why talk to customers? What do they know?5min
How to get insights from customers11min
What to do before the interview5min
Building a pipeline of customer interviews7min
What to do after the interview3min
Cold calling 1016min
Why have customer segments at all?6min
Customer segments, value propositions, and product features12min
Customer types8min
Customer segments and business models6min
Minimum viable product (MVP)7min
Crossing the chasm5min
What is a channel?10min
Product-channel fit7min
Cost structure6min
Key activities9min
The rest of the business model canvas3min
Key partnerships8min
Key resources5min
Reading3 leituras
Meet Dan Gordon10min
Business Model Generation10min
Talking to Humans10min
Quiz1 exercício prático
Initial Business Model Canvas18min
Semana
3
Horas para completar
2 horas para concluir

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company. ...
Reading
12 vídeos (total de (Total 120 mín.) min), 2 leituras, 1 teste
Video12 videos
How can an audit reveal innovation competence and weakness?10min
How many ways can companies innovate?11min
How does innovation occur at different business levels?6min
How does technology uncertainty influence an innovation in the marketplace?9min
What are key "associating" skills of innovators?10min
How do innovation managers survive an innovation project?9min
What's inside an innovation portfolio?8min
How do disruptive innovations change the marketplace?11min
How are innovations revealed in a blue ocean strategy?11min
How can lead users contribute to an innovation strategy?9min
How can open innovation become an entrepreneurial strategy?11min
Reading2 leituras
Meet Dr. Thomas J. Mierzwa10min
Managing Innovation10min
Quiz1 exercício prático
Innovation Roadmap2min
Semana
4
Horas para completar
3 horas para concluir

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. ...
Reading
21 vídeo (total de (Total 129 mín.) min), 2 leituras, 2 testes
Video21 vídeos
The entrepreneurial spectrum6min
The "too typical" return on investment (ROI) process7min
Finance for the corporate entrepreneur3min
A better approach to return on investment (ROI)4min
Intangible assets and return on investment (ROI)4min
Financial statement basics4min
Financial statement details7min
Sources of funding8min
Internal funding3min
Customer and vendor financing3min
Franchising4min
Joint ventures8min
Co-branding6min
Licensing agreements6min
Business proposals and the pitch3min
How to write an effective business proposal3min
What do your funding sources want to see4min
How to create a pitch deck7min
Do's and don'ts of the pitch12min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10min
Reading2 leituras
Meet Michael R. Pratt10min
Entrepreneurial Finance10min
Quiz2 exercícios práticos
Final Business Model Canvas4min
Final Pitch4min

Instrutores

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Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

Sobre University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Sobre o Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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