The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
oferecido por
Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversidade de Maryland, College ParkInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - O que você aprenderá com este curso
5 horas para concluir
Identifying and Analyzing the Opportunity
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
5 horas para concluir
28 vídeos (Total 281 mín.), 4 leituras, 1 teste
28 videos
Setting up a formal structure for corporate entrepreneurship3min
What are entrepreneurial opportunities?11min
Asking for ideas from employees5min
What impact do knowledge conditions have in your industry?16min
Are the demand conditions in your industry favorable?20min
What is the lifecycle stage of your industry?15min
Is the industry capital intensive?14min
Is the industry advertising intensive?13min
Are you trying to enter a concentrated market?5min
What is the average size of a company in the industry?12min
What demographic changes are creating new market needs?11min
What psychographic changes are opportunistic?8min
What technical advancements are emerging?11min
What societal changes are presenting new opportunities?6min
What political and regulatory forces will influence the market?8min
How does the learning curve influence your success?10min
What complementary assets are critical to develop?11min
What is the reputation of your competitors?7min
What is value innovation?6min
What existing factors can you eliminate?6min
Where can you reduce factors and not reduce value?5min
Which factors can you raise above competitors?8min
What new factors can you create?5min
Is the problem real?7min
Does your solution create value for your stakeholders?9min
Is your advantage superior and sustainable?15min
Can you build the right team at the right time?15min
4 leituras
Welcome10min
Meet Dr. James V. Green10min
The Opportunity Analysis Canvas10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
1 exercício prático
Opportunity Analysis2min
4 horas para concluir
Building the Business Model
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
4 horas para concluir
24 vídeos (Total 170 mín.), 3 leituras, 1 teste
24 videos
Product-market fit: The heart of the business model8min
Walkthrough of the Business Model Canvas - Part 15min
Walk-through of the Business Model Canvas - Part 24min
How do you develop a business model?6min
Why talk to customers? What do they know?5min
How to get insights from customers11min
What to do before the interview5min
Building a pipeline of customer interviews7min
What to do after the interview3min
Cold calling 1016min
Why have customer segments at all?6min
Customer segments, value propositions, and product features12min
Customer types8min
Customer segments and business models6min
Minimum viable product (MVP)7min
Crossing the chasm5min
What is a channel?10min
Product-channel fit7min
Cost structure6min
Key activities9min
The rest of the business model canvas3min
Key partnerships8min
Key resources5min
3 leituras
Meet Dan Gordon10min
Business Model Generation10min
Talking to Humans10min
1 exercício prático
Initial Business Model Canvas18min
2 horas para concluir
Crafting Strategies for Innovation Initiatives
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
2 horas para concluir
12 vídeos (Total 120 mín.), 2 leituras, 1 teste
12 videos
How can an audit reveal innovation competence and weakness?10min
How many ways can companies innovate?11min
How does innovation occur at different business levels?6min
How does technology uncertainty influence an innovation in the marketplace?9min
What are key "associating" skills of innovators?10min
How do innovation managers survive an innovation project?9min
What's inside an innovation portfolio?8min
How do disruptive innovations change the marketplace?11min
How are innovations revealed in a blue ocean strategy?11min
How can lead users contribute to an innovation strategy?9min
How can open innovation become an entrepreneurial strategy?11min
2 leituras
Meet Dr. Thomas J. Mierzwa10min
Managing Innovation10min
1 exercício prático
Innovation Roadmap2min
3 horas para concluir
Building the Proposal
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
3 horas para concluir
20 vídeos (Total 118 mín.), 3 leituras, 2 testes
20 videos
The entrepreneurial spectrum6min
The "too typical" return on investment (ROI) process7min
Finance for the corporate entrepreneur3min
A better approach to return on investment (ROI)4min
Intangible assets and return on investment (ROI)4min
Financial statement basics4min
Financial statement details7min
Sources of funding8min
Internal funding3min
Customer and vendor financing3min
Franchising4min
Joint ventures8min
Co-branding6min
Licensing agreements6min
Business proposals and the pitch3min
How to write an effective business proposal3min
What do your funding sources want to see4min
How to create a pitch deck7min
Do's and don'ts of the pitch12min
3 leituras
Meet Michael R. Pratt10min
Entrepreneurial Finance10min
Earn a Degree Online in Entrepreneurship and Innovation5min
2 exercícios práticos
Final Business Model Canvas4min
Final Pitch4min
Avaliações
Principais avaliações do MASTER CLASS FOR CORPORATE ENTREPRENEURS
por K15 de Jan de 2019
What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland
Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.
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