Informações sobre o curso
4.6
33 classificações
7 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Romeno
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Romeno

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

Introduction to Business Modeling

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology....
Reading
9 videos (Total 51 min), 5 leituras, 1 teste
Video9 videos
Welcome to Week One3min
What is a startup?3min
Customer, market, and value propostion6min
Product-market fit: The heart of the business model8min
Walk-through of the Business Model Canvas - Part 15min
Walk-through of the Business Model Canvas - Part 24min
How do you develop a business model?6min
Preview of the Master of Professional Studies in Technology Entrepreneurship10min
Reading5 leituras
Welcome to Building the Business Model for Corporate Entrepreneurs10min
Meet Dan Gordon10min
Connect with your Classmates10min
Our Recommended Textbook for the Course10min
Download the Business Model Canvas Poster10min
Semana
2
Horas para completar
3 horas para concluir

Customer Discovery and Customer Validation

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture....
Reading
7 videos (Total 40 min), 2 leituras, 1 teste
Video7 videos
Why talk to customers? What do they know?5min
How to get insights from customers11min
Building a pipeline of customer interviews5min
What to do before the interview5min
What to do after the interview3min
Cold calling 1016min
Reading2 leituras
Talking to Humans10min
How to Interview a Customer (Optional)10min
Semana
3
Horas para completar
3 horas para concluir

Customer Segmentation and Analysis

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit....
Reading
12 videos (Total 95 min), 7 leituras, 2 testes
Video12 videos
Why have customer segments at all?6min
Customer segments, value propositions, and product features12min
Customer types8min
Customer segments and business models6min
Customer archetypes4min
Minimum viable product (MVP)7min
Market size and sizing8min
Physical and virtual goods12min
Market types10min
B2C and B2B markets9min
Crossing the chasm5min
Reading7 leituras
An Introduction to Customer Segmentation10min
In the Digital Era, People, Not Processes, Are Key (Optional)10min
Know Your Customers’ “Jobs to Be Done” (Optional)10min
What Is Value? The Costco Value Proposition (Optional)10min
The Lean Startup Methodology (Optional)10min
How To Design Your Next Minimum Viable Product (Optional)10min
Business Model Generation10min
Quiz2 exercícios práticos
Value Proposition and Customer Segment Analysis2min
Customer Types and Customer Archetypes Analysis2min
Semana
4
Horas para completar
2 horas para concluir

Creating the Business Model for the Corporate Venture

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives....
Reading
11 videos (Total 77 min), 5 leituras, 1 teste
Video11 videos
The funnel of customer engagement10min
What is a channel?10min
Product-channel fit7min
Cost structure6min
The rest of the business model canvas3min
Key activities9min
Key partnerships8min
Key resources5min
Final Thoughts1min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10min
Reading5 leituras
The Elements of Value (Optional)10min
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10min
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10min
Business Model Generation10min
How To Turn Corporations Into Innovation Machines (Optional)10min
Quiz1 exercício prático
Developing Your Business Model18min
4.6
7 avaliaçõesChevron Right

Melhores avaliações

por VMNov 25th 2016

Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model

Instrutores

Avatar

Daniel Gordon

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

Sobre University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Sobre o Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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