Informações sobre o curso: In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions. A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimization can help you identify the best option. What is really exciting about this course is that you won’t need to know a computer language or advanced statistics to learn about these predictive and prescriptive analytic models. The Analytic Solver Platform and basic knowledge of Excel is all you’ll need. Learners participating in assignments will be able to get free access to the Analytic Solver Platform.
Desenvolvido por: Universidade do Colorado em Boulder
Ministrado por: Manuel Laguna, Professor
Leeds School of Business
| Informações básicas | Curso 3 de 5 no Advanced Business Analytics Specialization |
| Compromisso | 4 weeks of study, 3-4 hours per week |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Data Exploration and Reduction — Cluster Analysis
7 vídeos, 1 leitura
- Vídeo: 0. What is Cluster Analysis
- Vídeo: 1. Data Reduction and Unsupervised Learning
- Vídeo: 2. Preparing Data and Measuring Dissimilarities
- Vídeo: 3. Hierarchical and k-Means Clustering
- Vídeo: 4. Cluster Analysis with Excel
- Vídeo: 5. Cluster Analysis with XLMiner
- Материал для самостоятельного изучения: Register for Analytic Solver Platform for Education (ASPE)
- Вопрос для обсуждения: Week 1 Discussion: Cluster Analysis in Nilsen Analytics Tools
Nota atribuída: Week 1 Quiz
Nota atribuída: Week 1 Application Assignment - Clustering
SEMANA 2
Dealing with Uncertainty and Analyzing Risk
7 vídeos
- Vídeo: 1. Adding Uncertainty to a Spreadsheet Model
- Vídeo: 2. Defining Output Variables and Analyzing the Results
- Vídeo: 3. Using Historical Data to Model Uncertainty
- Vídeo: 4. Models with Correlated Uncertain Variables
- Vídeo: 5. Creating and Interpreting Charts
- Vídeo: 6. Using Average Values versus Simulation
- Вопрос для обсуждения: Week 2 Discussion: How Betterment Holdings Inc. Used Monte Carlo Simulation
Nota atribuída: Week 2 Quiz
Nota atribuída: Week 2 Application Assignment - Monte Carlo Simulation
SEMANA 3
Identifying the Best Options — Optimization
At the end of this module students should be able to: 1. Develop a spreadsheet model for an optimization problem 2. Use Excel to solve optimization models 3. Interpret solutions and conduct what-if analysis
7 vídeos
- Vídeo: 1. Formulating an Optimization Problem
- Vídeo: 2. Developing a Spreadsheet Model
- Vídeo: 3. Adding Optimization to a Spreadsheet Model
- Vídeo: 4. What-if Analysis and the Sensitivity Report
- Vídeo: 5. Evaluating Scenarios and Visualizing Results to Gain Practical Insights
- Vídeo: 6. Digital Marketing Application of Optimization
- Вопрос для обсуждения: Week 3 Discussion: How Amazon Uses Optimization for Its Supply Chain
Nota atribuída: Week 3 Quiz
Nota atribuída: Week 3 Application Assignment - Linear Optimization
SEMANA 4
Decision Analytics
At the end of this module students should be able to: 1. Given a business situation, apply an appropriate technique to identify the best solution alternatives 2. Formulate and solve models for business problems that requires yes/no decisions and logical constraints 3. Create models that mix techniques and tools such as simulation and optimizationAnalyze and interpret results to make informed decisions
6 vídeos
- Vídeo: 1. Business Problems with Yes/No Decisions
- Vídeo: 2. Formulation and Solution of Binary Optimization Problems
- Vídeo: 3. Metaheuristic Optimization
- Vídeo: 4. Chance Constraints and Value At Risk
- Vídeo: 5. Simulation Optimization
- Вопрос для обсуждения: Week 4 Discussion: How Uber Optimized Its Dispatch System
Nota atribuída: Week 4 Quiz
Nota atribuída: Week 4 Application Assignment - Simulation Optimization
Perguntas frequentes
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Задания курса
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Desenvolvedores
Universidade do Colorado em Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
Very enlightening two weeks. Learned a lot
Great Course !
Very interesting subject with a good instructor. I'd like to be able to cover the content in more detail, but it was a good introduction to optimization theory.
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This course provides a brilliant overview of Business Analytics problems. Bit more details about the underlying mathematical techniques used would be helpful.