The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results.
The problems faced by decision makers in today’s competitive business environment are complex. Achieve a clear competitive advantage by using data to explain the performance of a business, evaluate different courses of action, and employ a structured approach to business problem-solving.
Check out a one-minute video about this specialization to learn more!
Programa de cursos integrados Advanced Business Analytics
Gain Real-World Business Analytics Skills. Leverage data to solve complex business problems.
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Sobre este Programa de cursos integrados
Habilidades que você terá
Data AnalysisData Visualization (DataViz)Mathematical OptimizationSQL
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 5 cursos
Curso1
Introduction to Data Analytics for Business
4.6
371 classificações
This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish.
What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. You’ll develop skills and a perspective that will make you more productive faster and allow you to become a valuable asset to your organization.
This course also provides a basis for going deeper into advanced investigative and computational methods, which you have an opportunity to explore in future courses of the Data Analytics for Business specialization.
Curso2
Predictive Modeling and Analytics
3.8
167 classificações
Welcome to the second course in the Data Analytics for Business specialization!
This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. You will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, an essential skill valued in the business.
You’ll also learn how to summarize and visualize datasets using plots so that you can present your results in a compelling and meaningful way. We will use a practical predictive modeling software, XLMiner, which is a popular Excel plug-in. This course is designed for anyone who is interested in using data to gain insights and make better business decisions. The techniques discussed are applied in all functional areas within business organizations including accounting, finance, human resource management, marketing, operations, and strategic planning.
The expected prerequisites for this course include a prior working knowledge of Excel, introductory level algebra, and basic statistics.
Curso3
Business Analytics for Decision Making
4.5
176 classificações
In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions. A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimization can help you identify the best option. What is really exciting about this course is that you won’t need to know a computer language or advanced statistics to learn about these predictive and prescriptive analytic models. The Analytic Solver Platform and basic knowledge of Excel is all you’ll need. Learners participating in assignments will be able to get free access to the Analytic Solver Platform.
Curso4
Communicating Business Analytics Results
4.3
97 classificações
The analytical process does not end with models than can predict with accuracy or prescribe the best solution to business problems. Developing these models and gaining insights from data do not necessarily lead to successful implementations. This depends on the ability to communicate results to those who make decisions. Presenting findings to decision makers who are not familiar with the language of analytics presents a challenge. In this course you will learn how to communicate analytics results to stakeholders who do not understand the details of analytics but want evidence of analysis and data. You will be able to choose the right vehicles to present quantitative information, including those based on principles of data visualization. You will also learn how to develop and deliver data-analytics stories that provide context, insight, and interpretation.
Instrutores
David Torgerson
Instructor
Dan Zhang
ProfessorLeeds School of Business
Manuel Laguna
ProfessorLeeds School of Business
Sobre Universidade do Colorado em Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Vou ganhar créditos universitários por concluir a Especialização?
Esta Especialização não carrega créditos universitários, mas algumas universidades podem optar por aceitar certificados de especialização como crédito. Verifique com sua instituição para saber mais.
Quanto tempo é necessário para concluir a Especialização?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in four to five months.
What background knowledge is necessary?
Ideally, your background would include some basics of data manipulation, statistics, and models for decision making. Learners must have working knowledge of Excel and some basic understanding of high-level programming instructions. This is not a computer science specialization but students will be learning some basic commands in SQL.
Do I need to take the courses in a specific order?
Although the four courses in the specialization can be taken separately, they are deeply integrated around their lessons. We recommend taking them in the order that they are offered.
What will I be able to do upon completing the Specialization?
At the end of this specialization, you will be able to:
Apply data analytics to business problems. This involves the entire business analytics process, from data capturing, extraction, analysis, modeling, and presentation of findings.
Extract and manipulate data stored in large databases using SQL.
Identify and apply statistical models that are commonly used to implement descriptive analytics.
Apply predictive analytics tools to data sets and interpret results. In particular, you will be able to use Excel-based tools to construct models based on regression, simulation, and data mining.
Apply prescriptive analytics tools to data sets and interpret results. In particular, you will be able to use Excel-based tools to construct models pertaining to linear programming, integer programming, and simulation-optimization methods.
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