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From the course by IE Business School
Brand and Product Management
591 ratings
IE Business School

Brand and Product Management

591 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing