1.1 How do you classify new products and what is the product mix?

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Do curso por IE Business School
Brand and Product Management
769 ratings
IE Business School
769 ratings
Curso 1 de 5 em Specialization Marketing Mix Implementation
Na lição
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Conheça os instrutores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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