Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Este curso faz parte do Programa de cursos integrados Fundamentos de negóciosFundamentos dos Negócios
oferecido por


Informações sobre o curso
Habilidades que você terá
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
oferecido por
Programa - O que você aprenderá com este curso
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Avaliações
- 5 stars80,49%
- 4 stars16,84%
- 3 stars2,05%
- 2 stars0,31%
- 1 star0,28%
Principais avaliações do INTRODUÇÃO AO MARKETING
loved the fact that the course was taught by 3 professors each giving an in depth analysis of their area of expertise. Great course content and looking forward to the rest of the specialization!
The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.
This Course I learned about Marketing .
but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
Sobre Programa de cursos integrados Fundamentos de negóciosFundamentos dos Negócios

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