Content Strategy for Professionals Specialization

Starts Jan 08

Content Strategy for Professionals Specialization

Content Strategy for Professionals Specialization

Create and implement engaging content. Master communications strategies to make you and your enterprise stand out.

About This Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Content Strategy for Professionals: Engaging Audiences

    Upcoming session: Jan 8
    Commitment
    4.5 hours of videos and peer review
    Subtitles
    English

    About the Course

    In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to en
  2. COURSE 2

    Content Strategy for Professionals: Managing Content

    Upcoming session: Jan 8
    Commitment
    1-3 hours/week
    Subtitles
    English

    About the Course

    In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and
  3. COURSE 3

    Content Strategy for Professionals: Expanding Your Content’s Reach

    Upcoming session: Jan 8
    Commitment
    1-3 hours/week
    Subtitles
    English

    About the Course

    In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social
  4. COURSE 4

    Content Strategy for Professionals: Ensuring Your Content's Impact

    Upcoming session: Jan 8
    Commitment
    1-3 hours/week
    Subtitles
    English

    About the Course

    In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper int
  5. COURSE 5

    Content Strategy for Professionals: Capstone Project

    Upcoming session: Jan 29
    Commitment
    4 weeks of study, 3-4 hours/week
    Subtitles
    English, Arabic

    About the Capstone Project

    The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully unders

Creators

  • Northwestern University

    Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor

FAQs