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Voltar para UX Research at Scale: Surveys, Analytics, Online Testing

Comentários e feedback de alunos de UX Research at Scale: Surveys, Analytics, Online Testing da instituição Universidade de Michigan

142 classificações
30 avaliações

Sobre o curso

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...

Melhores avaliações


31 de jan de 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.


3 de nov de 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

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26 — 30 de 30 Avaliações para o UX Research at Scale: Surveys, Analytics, Online Testing


27 de nov de 2020


por Michael V

9 de ago de 2021

The content is good, but one of the professor's work is disjointed and what she says in the video lecture does not necessarily align with what is on the screen. I think a lot of her lectures needs to be more fleshed out, it seems we are reviewing haphazard notes at times. I'm not a numbers/math person at all, and the assumption that we can evaluate trends and numbers was frustrating. Some may, but not everybody can. Half the content for one of the quizzes isn't in that week's learning either, but is relevant for the next week, and the other half of the content is relevant to the prior week.

There are also a LOT of videos for this course, and some are very lengthy, so it definitely gets tedious. Like I said earlier, the content is good, but the delivery or content and review on the professor's part needs to be worked on.

por Maarten L

13 de jun de 2021

Overall, this course teaches you some great practices for forming research questions and designing and conducting surveys. After week 4, the other instructor takes over and there is a big drop in terms of depth and thoroughness of the course material. It only superficially touches upon the practices around Remote testing and A/B testing, and the Week 6 assignment is completely out of touch with the course material.

por Renee R

1 de fev de 2021

The first portion of this course was very interesting and I feel as though I learned a lot from it. The second part of the course, instructed by the female professor, was very confusing and difficult to grasp. The assignments did not follow from her lectures and I feel as though I did not benefit from that portion of the class.

por Me

24 de mar de 2021

The tests are poorly written with obvious errors, double-negatives and other sloppiness that makes them unnecessarily difficult to understand. Unforgivable in a class that purports to teach survey writing. The primary basics of clear communication and survey writing that are (sort of) taught in this class are ignored repeatedly by the lecturers.