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Voltar para UX Research at Scale: Surveys, Analytics, Online Testing

Comentários e feedback de alunos de UX Research at Scale: Surveys, Analytics, Online Testing da instituição Universidade de Michigan

4.4
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163 classificações

Sobre o curso

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...

Melhores avaliações

LO

31 de jan de 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.

TI

3 de nov de 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

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14 de mai de 2019

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24 de mar de 2021