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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

3,852 classificações
1,132 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Melhores avaliações


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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776 — 800 de 1,140 Avaliações para o Análise de marketing

por Deepakshi G

Jun 07, 2020

Great Learning!


Jun 02, 2020

Great Learning!

por RAJA B

May 28, 2020

Awesome Course.

por Atishay J

May 19, 2020

Great Course !!

por Asir M

May 13, 2020

Good Experience

por saurabh m

Aug 16, 2017

Awesome Course!

por Kavya R

Apr 25, 2017

Great Course :)

por Martin L

Apr 21, 2016

Amazing course!

por Jose l J O

Nov 16, 2015

Just thank you!

por Arijeet D

Jun 24, 2020

amazing course

por Punya J

Jun 22, 2020

amazing course

por Vikas C P

May 26, 2020

Good course 👍

por Vanessa M

May 18, 2020

Learned a lot!

por Simon B A

May 12, 2020

it was perfect

por Tenri A R

May 10, 2020


por Shubham K

May 03, 2020

big big course


Apr 25, 2020

Nice Course...

por Deeksha G

Apr 19, 2020


por sanket p

Jul 22, 2017

Super Course !

por Ahmed D

Jun 17, 2020

Great course.


Jun 13, 2020

Well Designed

por Ng A W

Dec 23, 2019

Insightful :)

por Amanda B

Oct 08, 2019

Great course!


Jul 16, 2017

very good!!!!

por Ignatius I H

May 31, 2020

Nicely Done!