Informações sobre o curso
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Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 11 horas para completar

Sugerido: 4 weeks, 2-3 hours/week...

Inglês

Legendas: Inglês, Espanhol

Habilidades que você terá

User ResearchPersona (User Experience)User Experience (UX)Human–Computer Interaction

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 11 horas para completar

Sugerido: 4 weeks, 2-3 hours/week...

Inglês

Legendas: Inglês, Espanhol

Programa - O que você aprenderá com este curso

Semana
1
5 horas para concluir

Design Research

Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning more about how people’s needs, goals, values play out in their day-to-day lives and their hopes for the future. You’ll consider the different activities they do, in what order, and the larger systems in which they interact. You’ll start by generating lists of questions and move through different research methods to answer your specific questions. To illustrate these research methods, the lessons share several examples from real design projects across a variety of fields. What I hope you’ll take away from this module is the importance and thrill of going out to talk with and learn from people when and where they do their everyday activities, rather than basing your designs on assumptions. Through these techniques you’ll gain a new perspective on the problem and identify opportunities for creating a meaningful and accessible design.

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5 vídeos ((Total 73 mín.)), 2 leituras, 1 teste
5 videos
Introducing Elizabeth Gerber30s
Who, What, Where, When, and How People Work19min
Who, What, Where, When, and How People Work Pt 211min
Michael Chapman of IDEO on interviewing37min
2 leituras
Slides10min
Slides10min
Semana
2
3 horas para concluir

Ideation

Once you’ve identified an opportunity area, how do you generate great ideas? In this module, you’ll learn the thrills and challenges of ideation. We’ll start with the two common pitfalls to generating good ideas: fixation and judgment. We discuss rules to follow including getting every idea out regardless of whether it’s good or bad and techniques for building on ideas. Through concrete examples taken from the field, we’ll cover five popular ideation techniques that designers use when they have a problem they want to solve. We’ll also discuss who to include in the brainstorming process and why. We’ll conclude with a discussion of how to choose which ideas to pursue and which ones to leave on the table. We hope you'll take away a newfound appreciation for all of the different ways you can generate ideas within an opportunity area and how different techniques and configurations will influence the types of ideas you generate.

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1 vídeo ((Total 12 mín.)), 2 leituras, 1 teste
1 vídeos
2 leituras
Further Reading & Slides10min
Slides10min
Semana
3
4 horas para concluir

Synthesis

After you’ve collected all of this new and exciting information, what do you do with it? How do you aggregate the data? Find connections and tensions? Move from what people say to what it means? Evaluate its usability? In this module, you’ll learn how to make sense of the rich data you collected and how to turn it into actionable insights that will lead to meaningful new experiences. We’ll start by looking at how to organize all of the data and photos you’ve collected and then we’ll discuss four common synthesis techniques that designers use: personas, journey maps, diagramming and the 2x2 matrix. After making sense of the data, you’ll be able to identify clear opportunity areas for design including a focus, stakeholder, a need, and an actionable insight. With each technique, I’ll share a real world application so you can get a sense of how designers use these tools. By the end of the lesson, I hope you’ll feel confident in your ability to take lots of disparate bits of data and turn them into an actionable opportunity area for design..

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1 vídeo ((Total 11 mín.)), 2 leituras, 1 teste
1 vídeos
2 leituras
Further Reading & Slides10min
Slides10min
Semana
4
1 hora para concluir

Prototyping

After you’ve gone through the ideation process, how do you make your ideas tangible so that you can test them with others and answer critical questions necessary for pushing your idea forward? To help you make ideas real, our final lesson will introduce you to the rules of prototyping including building ideas quickly, making a lot of prototypes, and providing only essential details. We’ll discuss questions you’ll want to ask when testing your idea with different people. You’ll learn the importance of making many prototypes so as not to get attached to any one idea and so you can pick the parts that work best for each idea. Through rapid iteration and testing, you will more quickly get to a meaningful and accessible experience that you will be proud of. We’ll conclude with four popular forms of prototyping including storyboards, role-plays, walkthroughs and touch-points – all forms of prototyping you can do with materials you can find around your home. No coding needed! What I hope you'll take away from this lesson is a love of making ideas tangible to answer specific questions and how different forms of prototyping will influence the questions you can answer. So we can take all of those ideas written on sticky notes and make them real!

...
1 vídeo ((Total 11 mín.)), 2 leituras, 1 teste
1 vídeos
2 leituras
Further Readings & Slides10min
Slides10min
1 exercício prático
Cumulative Quiz24min
4.6
121 avaliaçõesChevron Right

50%

comecei uma nova carreira após concluir estes cursos

39%

consegui um benefício significativo de carreira com este curso

Principais avaliações do Experiência do usuário: pesquisa e prototipagem

por HHFeb 27th 2016

Really good course.\n\nHelped me understand the importance of interviews in making a product\n\nHelped me come up with many ideas for a single problem\n\ngave me a 260 degree view of user experience

por GMMar 25th 2019

One of the greatest course on the whole specialisation. Very well written assignments and guidelines. The rest of specialisation should be like that!

Instrutores

Avatar

Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Avatar

Scott Klemmer

Professor
Cognitive Science & Computer Science

Sobre Universidade da Califórnia, San Diego

UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory....

Sobre o Programa de cursos integrados Design de interaçãoDesign de Interação

Você aprenderá como desenvolver tecnologias deixam seus usuários satisfeitos, e não frustrados. Aprenderá também como gerar idéias de design, técnicas de prototipagem rápida para os novos projetos, e como usar protótipos para obter feedback dos seus companheiros de equipe, clientes e usuários. Você também vai aprender princípios do design visual, da percepção e cognição que conferem ao projeto características eficazes de interação....
Design de interaçãoDesign de Interação

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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