You may never be sure whether you have an effective user experience until you have tested it with users. In this course, you’ll learn how to design user-centered experiments, how to run such experiments, and how to analyze data from these experiments in order to evaluate and validate user experiences. You will work through real-world examples of experiments from the fields of UX, IxD, and HCI, understanding issues in experiment design and analysis. You will analyze multiple data sets using recipes given to you in the R statistical programming language -- no prior programming experience is assumed or required, but you will be required to read, understand, and modify code snippets provided to you. By the end of the course, you will be able to knowledgeably design, run, and analyze your own experiments that give statistical weight to your designs.
Este curso faz parte do Programa de cursos integrados Design de interaçãoDesign de Interação
oferecido por
Informações sobre o curso
Habilidades que você terá
- Experiment
- Experimental Design
- Statistical Model
- R Programming
- Statistics
oferecido por

Universidade da Califórnia, San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
Programa - O que você aprenderá com este curso
Basic Experiment Design Concepts
In this module, you will learn basic concepts relevant to the design and analysis of experiments, including mean comparisons, variance, statistical significance, practical significance, sampling, inclusion and exclusion criteria, and informed consent. You’ll also learn to think of an experiment in terms of usability, its participants, apparatus, procedure, and design & analysis. This module covers lecture videos 1-2.
Tests of Proportions
In this module, you will learn how to analyze user preferences (or other tallies) using tests of proportions. You will also get up and running with R and RStudio. Topics covered include independent and dependent variables, variable types, exploratory data analysis, p-values, asymptotic tests, exact tests, one-sample tests, two-sample tests, Chi-Square test, G-test, Fisher’s exact test, binomial test, multinomial test, post hoc tests, and pairwise comparisons. This module covers lecture videos 3-9.
The T-Test
In this module, you will learn how to design and analyze a simple website A/B test. Topics include measurement error, independent variables as factors, factor levels, between-subjects factors, within-subjects factors, dependent variables as responses, response types, balanced designs, and how to report a t-test. You will perform your first analysis of variance in the form of an independent-samples t-test. This module covers lecture videos 10-11.
Validity in Design and Analysis
In this module, you will learn about how to ensure that your data is valid through the design of experiments, and that your analyses are valid by understanding and testing for certain assumptions. Topics include how to achieve experimental control, confounds, ecological validity, the three assumptions of ANOVA, data distributions, residuals, normality, homoscedasticity, parametric versus nonparametric tests, the Shapiro-Wilk test, the Kolmogorov-Smirnov test, Levene’s test, the Brown-Forsythe test, and the Mann-Whitney U test. This module covers lecture videos 12-15.
Avaliações
- 5 stars39,82%
- 4 stars20%
- 3 stars14,38%
- 2 stars9,29%
- 1 star16,49%
Principais avaliações do IDEALIZAÇÃO, EXECUÇÃO E ANÁLISE DE EXPERIMENTOS
Have to watch three times to keep up because it is really hard for people without former experiences... Anyway it is worth it
One of the best courses I have taken in relation to UX. Very good design, engaging lectures and examples, and well designed exams. I learned alot and enjoyed listening to Dr. Webbrock. Kudos to him.
Should cover how to select sample for experiments and perform experimental design test
This was really useful. The course was well structured and provided excellent real-life examples that are easily transferrable to other scenarios. Keep it up!
Sobre Programa de cursos integrados Design de interaçãoDesign de Interação
Você aprenderá como desenvolver tecnologias deixam seus usuários satisfeitos, e não frustrados. Aprenderá também como gerar idéias de design, técnicas de prototipagem rápida para os novos projetos, e como usar protótipos para obter feedback dos seus companheiros de equipe, clientes e usuários. Você também vai aprender princípios do design visual, da percepção e cognição que conferem ao projeto características eficazes de interação.

Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.