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Voltar para Fundações da análise estratégica de negócios

Comentários e feedback de alunos de Fundações da análise estratégica de negócios da instituição ESSEC Business School

632 classificações

Sobre o curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....

Melhores avaliações


12 de out de 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.


30 de abr de 2020

The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills

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1 — 25 de 146 Avaliações para o Fundações da análise estratégica de negócios

por Aniket A

20 de jan de 2020

por Quentin B

10 de mai de 2016

por Blaine B

28 de set de 2017

por Melissa C

19 de abr de 2021

por Christian B

6 de nov de 2019

por Vanitas M

6 de out de 2016

por Irina C

12 de out de 2015

por Aritro S R

2 de ago de 2017

por pham m t

13 de out de 2015

por Dmitriy V

11 de dez de 2015

por Parth P

18 de jul de 2016

por christos g

4 de out de 2015

por Alena M

6 de jul de 2020

por Daniel T

27 de jan de 2017

por Mahdi S

7 de jun de 2016

por Edward H

20 de jan de 2016

por Frank v L

7 de mai de 2021

por Ben B

5 de jul de 2017

por Evgenia R

19 de jan de 2017

por Nino P

24 de mai de 2019

por Philippe B

16 de dez de 2020

por Karolina W

23 de mar de 2020

por Hashan M

15 de abr de 2020

por walid s

11 de mai de 2018

por Shengyu C

23 de out de 2015