In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture.
Note: It is highly recommended to have completed Course 1: 'Identifying Social Entrepreneurship Opportunities' before you start with this Course!
Este curso faz parte do Programa de cursos integrados Empreendedorismo social
Social Business Model and Planning for Social Innovation
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Introduction of the Business Model Canvas
Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
5 vídeos (total de (Total 52 mín.) min), 4 leituras, 1 teste
5 videos
Business Model9min
An Introduction for the Business Model Canvas | Karim Jabbar18min
Applying the Business Model Canvas to Hueforbi | Karim Jabbar & Renee Madsen16min
Peer Evaluation Assignment & Optional Case Assignment3min
4 leituras
Prerequisites for this course10min
Business Models as Models20min
Preview: Business Model Generation | Osterwalder & Pigneur 200910min
Babele10min
Semana
2Applying the Business Model Canvas
In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
8 vídeos (total de (Total 57 mín.) min), 1 leitura, 1 teste
8 videos
The Social Business Model Canvas | Ted Ladd9min
Start Developing Your Business Model Canvas5min
How to co-create a Business Model | Sudhanshu Rai2min
An Introduction to Business Plan Writing7min
How the RubyCup Team used its Business Plan3min
Use Babele to interact with others2min
Instructions for Peer Review & Optional Case Assignment1min
1 leituras
The Ruby Cup Business Plan45min
Semana
3The Purpose of a Business Plan
Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
5 vídeos (total de (Total 42 mín.) min), 2 leituras, 1 teste
5 videos
Key Elements of a Good Business Plan | Ted Ladd4min
What to Think Through before Starting a Business Plan | Sudhanshu Rai7min
Instructions for Optional Case Assignment & Peer Review3min
Interview CEO of Bybi | Oliver Maxwell8min
2 leituras
A Business Planning Guide to Developing a Social Enterprise30min
The Grunt Fund Calculator10min
Semana
4Selecting an Organizational Form
In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
7 vídeos (total de (Total 66 mín.) min), 1 leitura, 1 teste
7 videos
New Organizational Forms in the US: L3C & B Corp | Jeffrey Robinson8min
New Organizational Form in the UK: Community Interest Company (CIC) | Helen Haugh & Roger Spear14min
Start selecting an organizational form for your own startup4min
Mark Norbury (UnLtd) on organizational forms in the UK3min
Interview with CEO of "Den Sociale Kapital Fond" | Lars Jannick Johansen13min
Assignment Instructions2min
1 leituras
Why Consider A Benefit Corporation?15min
4.6
9 avaliaçõesMelhores avaliações
por IK•Feb 18th 2019
Practical oriented course. I really enjoyed every bit of it. Already, I am equipped to go out there and execute my project.
Instrutores
Kai Hockerts
Centre for Corporate Social Responsibility
Sobre Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Sobre o Programa de cursos integrados Empreendedorismo social
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
