About this course: In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model. By the end of the course you will be able to compare different social impact investment methods and choose the right funding strategy for your social venture. Note: It is highly recommended to have completed Course 1: 'Identifying Social Entrepreneurship Opportunities' before you start with this Course!
Created by: Copenhagen Business School
Taught by: Kai Hockerts
Centre for Corporate Social Responsibility
| Basic Info |
Course 2 of 3 in the
Social Entrepreneurship Specialization.
|
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction of the Business Model Canvas
Welcome to Course 2 of this Specialization! In this first Module we will introduce you to the Business Model Canvas - a useful tool that will guide you through the business plan process. You will be able to categorize the elements in the Canvas and start to use it in order to create your business model.
5 videos, 4 readings
- Video: Welcome to Course 2
- Discussion Prompt: Present yourself & Babele project
- Reading: Prerequisites for this course
- Video: Business Model
- Reading: Business Models as Models
- Video: An Introduction for the Business Model Canvas | Karim Jabbar
- Reading: Preview: Business Model Generation | Osterwalder & Pigneur 2009
- Video: Applying the Business Model Canvas to Hueforbi | Karim Jabbar & Renee Madsen
- Video: Peer Evaluation Assignment & Optional Case Assignment
- Discussion Prompt: Business Model Canvas for Hueforbi (Optional Assignment)
- Reading: Babele
Graded: Business Model Canvas - The Value Proposition
WEEK 2
Applying the Business Model Canvas
In Module 2 you will gain more experience using the Business Model Canvas as a tool to conceptualize your business ideas and will be also introduced to the Social Business Model Canvas. Moreover you will receive advice about cooperating with your team members and coordinating in the iteration process. The Module will conclude with initial insight to writing a business plan - What are important elements of a business plan?
8 videos, 1 reading
- Video: Introduction to Module 2 | Business Model Canvas of Hueforbi
- Video: The Social Business Model Canvas | Ted Ladd
- Video: Start Developing Your Business Model Canvas
- Video: How to co-create a Business Model | Sudhanshu Rai
- Video: An Introduction to Business Plan Writing
- Video: How the RubyCup Team used its Business Plan
- Video: Use Babele to interact with others
- Reading: The Ruby Cup Business Plan
- Video: Instructions for Peer Review & Optional Case Assignment
- Discussion Prompt: The Ruby Cup Business Plan
Graded: Competitor Analysis
WEEK 3
The Purpose of a Business Plan
Welcome to Module 3! At this point you will start to dive deeper into creating your business plan. After analyzing a real-world business plan of a social enterprise you will listen to guest speaker giving advice about important issues to consider when writing your business plan. You will be encouraged to think through different organizational forms a specific social enterprise may implement and start to outline your own business plan.
5 videos, 2 readings
- Video: Discussing the Ruby Cup Business Plan
- Video: Key Elements of a Good Business Plan | Ted Ladd
- Video: What to Think Through before Starting a Business Plan | Sudhanshu Rai
- Video: Instructions for Optional Case Assignment & Peer Review
- Video: Interview CEO of Bybi | Oliver Maxwell
- Discussion Prompt: Select an Organizational Form for Bybi
- Reading: A Business Planning Guide to Developing a Social Enterprise
- Reading: The Grunt Fund Calculator
Graded: Start your Business Plan
WEEK 4
Selecting an Organizational Form
In Module 4 you will intensify your knowledge about various organizational forms. In particular new organizational forms, tailor-made for social enterprises, in the US and the UK will be presented and you will be encouraged to scan the legal framework in your own country. Once you have identified a form that matches your expectations you will continue your business plan process by starting to think about funding options in the next Module of this Course.
6 videos, 1 reading
- Video: Introduction to Module 4 | What Organizational Form for Bybi?
- Video: New Organizational Forms in the US: L3C & B Corp | Jeffrey Robinson
- Video: New Organizational Form in the UK: Community Interest Company (CIC) | Helen Haugh & Roger Spear
- Reading: Why Consider A Benefit Corporation?
- Video: Start selecting an organizational form for your own startup
- Video: Interview with CEO of "Den Sociale Kapital Fond" | Lars Jannick Johansen
- Video: Assignment Instructions
- Discussion Prompt: How to attract impact investors?
Graded: Select an Organizational Form for your Startup
WEEK 5
Attracting Startup Funding
Welcome to the final Module of Course 2. By concluding this Module your social venture will have reached an important milestone in the development process. This session will introduce you to the broad landscape of options you will face when designing the funding strategy for your social business. You will be encouraged to think about the financial needs of your venture and asked to create a plan of how to address those. Guided by insights from a social impact investor and researcher you will develop an elevator video pitch. This will be an important tool to attract startup funding.
6 videos, 4 readings
- Video: Introduction to Module 5 | What Types of Investors can you look at?
- Video: The Growing Role of Impact Investing | Harry Hummels
- Video: Impact Investing in India | Anirudh Agrawal
- Reading: How to attract investment to your social enterprise
- Video: Identify your Start-up Capital Needs as well as Possible Investors
- Video: Assignment: Where can you look for Startup Capital?
- Discussion Prompt: Where can you look for startup capital?
- Video: Assignment - It is Time for your Video Pitch
- Reading: Impact Investing: Two Top Advisors Point the Way
- Reading: Is Social Impact Investing The Next Venture Capital?
- Reading: A Short Guide To Impact Investment - The Case Foundation
Graded: Video Pitch - Final Course Project
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
all steps are given so easy to understand with important details to apply
it is so good, do not miss!
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Excellent course.