Informações sobre o curso
4.2
66 classificações
10 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin. ...
Reading
10 vídeos (total de (Total 68 mín.) min), 5 leituras, 3 testes
Video10 videos
Career Branding: An interview with Roz Rufer6min
The Skilled Self as a Product10min
CDL Self-coaching tools (pdf attached)4min
Using the Showcaser exercise (pdf attached)5min
Marketing the Skilled Self9min
The Skilled Self as a Service7min
The Skilled Self as a Brand6min
CDL Career Brand Equity Builder (documents attached)6min
CDL Using the Career Brand Equity Builder Exercise3min
Reading5 leituras
Editing your public profile on LinkedIn10min
How this course works10min
Optional reading10min
Course developers and contributors10min
Reuse of content10min
Quiz3 exercícios práticos
Week 1 Practice quiz 118min
Week 1 Practice quiz 216min
What have we learned in Week 1?18min
Semana
2
Horas para completar
4 horas para concluir

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem....
Reading
10 vídeos (total de (Total 58 mín.) min), 4 testes
Video10 videos
Positioning strategies4min
Distribution strategies5min
Contact strategies3min
Public relations strategies3min
Advertising strategies5min
Exercise: Your self-marketing plan4min
Leadership skills: An interview with Darryl Leggieri14min
Decision making skills: An interview with Darryl Leggieri12min
What have we learned in Week 2?2min
Quiz3 exercícios práticos
Week 2 Practice quiz 116min
Week 2 Practice quiz 214min
What have we learned in Week 2?14min
Semana
3
Horas para completar
4 horas para concluir

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte....
Reading
9 vídeos (total de (Total 42 mín.) min), 1 leitura, 4 testes
Video9 videos
The importance of reflection3min
Human brand4min
Personal branding6min
Brand management and impression management6min
Trait affective presence5min
Interview as performance7min
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5min
What have we learned in Week 3?1min
Reading1 leituras
What does literature say about personal branding?10min
Quiz3 exercícios práticos
Week 3 Practice quiz 114min
Week 3 Practice quiz 210min
What have we learned in Week 3?12min
Semana
4
Horas para completar
1 hora para concluir

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course...
Reading
1 vídeo (total de (Total 9 mín.) min), 1 leitura, 1 teste
Reading1 leituras
End-of-the-course survey10min
Quiz1 exercício prático
What have we learned in the course?24min
4.2
10 avaliaçõesChevron Right

Melhores avaliações

por MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

Instrutores

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

Sobre The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Sobre o Programa de cursos integrados Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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