About this course: In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").
Taught by: Dr. Valeri Chukhlomin, Professor
SUNY Empire State College
Taught by: Dr. Michele Forte, Assistant Professor, SUNY Empire State College
Community and Human Services
Taught by: Dr. John M. Beckem II, Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
Taught by: Dr. Tonka Jokelova, Coordinator of Curriculum and Instructional Design
SUNY Empire State College
Taught by: Amy Giaculli, Coordinator of Student Services
SUNY Empire State College
| Basic Info |
Course 3 of 4 in the
Career Brand Management Specialization.
|
| Level | Intermediate |
| Commitment | 4 weeks of study, 2-4 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
interesting and with a good balance between theory and practice. A bibliography at the end of the course could be useful
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
very informative and easy to follow, lots of new techniques that should help me on my way.