In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Este curso faz parte do Programa de cursos integrados Desenvolvimento e gestão de marca pessoal
oferecido por
Programa de cursos integrados Desenvolvimento e gestão de marca pessoalUniversidade Estadual de Nova YorkInformações sobre o curso
21,792 visualizações recentes
Resultados de carreira do aprendiz
67%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 11 horas para completar
Inglês
Legendas: Inglês
Habilidades que você terá
Self-AssessmentSkills ManagementstrategyPersonal BrandingCompetitiveness
Resultados de carreira do aprendiz
67%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 11 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade Estadual de Nova York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Programa - O que você aprenderá com este curso
3 horas para concluir
Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding.
3 horas para concluir
10 vídeos (Total 68 mín.), 5 leituras, 3 testes
10 videos
Career Branding: An interview with Roz Rufer6min
The Skilled Self as a Product10min
CDL Self-coaching tools (pdf attached)4min
Using the Showcaser exercise (pdf attached)5min
Marketing the Skilled Self9min
The Skilled Self as a Service7min
The Skilled Self as a Brand6min
CDL Career Brand Equity Builder (documents attached)6min
CDL Using the Career Brand Equity Builder Exercise3min
5 leituras
Editing your public profile on LinkedIn10min
How this course works10min
Optional reading10min
Course developers and contributors10min
Reuse of content10min
3 exercícios práticos
Week 1 Practice quiz 130min
Week 1 Practice quiz 230min
What have we learned in Week 1?30min
4 horas para concluir
Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.
4 horas para concluir
10 vídeos (Total 58 mín.)
10 videos
Positioning strategies4min
Distribution strategies5min
Contact strategies3min
Public relations strategies3min
Advertising strategies5min
Exercise: Your self-marketing plan4min
Leadership skills: An interview with Darryl Leggieri14min
Decision making skills: An interview with Darryl Leggieri12min
What have we learned in Week 2?2min
3 exercícios práticos
Week 2 Practice quiz 130min
Week 2 Practice quiz 230min
What have we learned in Week 2?30min
3 horas para concluir
Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
3 horas para concluir
9 vídeos (Total 42 mín.), 1 leitura, 4 testes
9 videos
The importance of reflection3min
Human brand4min
Personal branding6min
Brand management and impression management6min
Trait affective presence5min
Interview as performance7min
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5min
What have we learned in Week 3?1min
1 leituras
What does literature say about personal branding?10min
3 exercícios práticos
Week 3 Practice quiz 130min
Week 3 Practice quiz 230min
What have we learned in Week 3?30min
1 hora para concluir
Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.
1 hora para concluir
1 vídeo (Total 9 mín.), 1 leitura, 1 teste
1 vídeos
1 leituras
End-of-the-course survey10min
1 exercício prático
What have we learned in the course?30min
Avaliações
Principais avaliações do STRATEGIC SELF-MARKETING AND PERSONAL BRANDING
por EN13 de Jun de 2016
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
por NB2 de Nov de 2019
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
por SA19 de Fev de 2019
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
por KK13 de Ago de 2017
It's a really decent course and manages to touch upon some of the more complex ideas behind branding.
Sobre Programa de cursos integrados Desenvolvimento e gestão de marca pessoal
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
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