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Voltar para Strategic Self-Marketing and Personal Branding

Comentários e feedback de alunos de Strategic Self-Marketing and Personal Branding da instituição Universidade Estadual de Nova York

181 classificações

Sobre o curso

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....

Melhores avaliações


9 de out de 2020

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!


2 de nov de 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

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1 — 25 de 38 Avaliações para o Strategic Self-Marketing and Personal Branding

por Wale A

5 de mai de 2020

por Alexa A

21 de mai de 2018


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10 de out de 2020

por Neil B

3 de nov de 2019

por Rashmi G R

15 de abr de 2020

por Erick V M

2 de ago de 2016

por Anthony C

4 de out de 2016

por Deepthi T

3 de fev de 2021

por Momma-Amie R

18 de out de 2016

por Mona A A

22 de jun de 2021

por Elisabeth N

14 de jun de 2016

por Vasilis S

4 de nov de 2019


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por Sujai S

18 de jul de 2019

por Sagi S

20 de out de 2018

por Jorge L G

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por Barton l M

13 de mai de 2020

por Marwa A M M

13 de fev de 2019

por Maximiliano C

10 de jun de 2022

por Mohammad M R

26 de jun de 2018

por Jeremiah A

3 de out de 2021

por nathali b

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por Valentina M H

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por Umer F M

16 de jul de 2019