Career Brand Management Specialization

Starts Mar 05

Career Brand Management Specialization

Market Yourself Professionally. Learn how to develop, manage and communicate a strong career brand in just three courses.

About This Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.

Created by:

4 courses

Follow the suggested order or choose your own.


Designed to help you practice and apply the skills you learn.


Highlight your new skills on your resume or LinkedIn.

Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Strategic Career Self-Management

    Upcoming session: Mar 5
    6 weeks of study, 3-5 hours/week
    English, Vietnamese, Romanian, Chinese (Simplified)

    About the Course

    According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the
  2. COURSE 2

    Career Brand Development and Self-Coaching

    Upcoming session: Mar 19
    5 weeks of study, 3-5 hours/week

    About the Course

    In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhanc
  3. COURSE 3

    Strategic Self-Marketing and Personal Branding

    Upcoming session: Mar 19
    4 weeks of study, 2-4 hours/week

    About the Course

    In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use rela
  4. COURSE 4

    Career Total Fitness Annual Retreat

    Upcoming session: Apr 2

    About the Capstone Project

    In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to o


  • The State University of New York

    The State University of New York's Empire State College was created over 40 years ago with the mission to use innovative and flexible approaches to higher education that transform people and communities by connecting individuals' unique and diverse lives to their personal learning goals. On the photo: SUNY Administration (image credits: Felix Lipov /

    The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.

  • Dr. Valeri Chukhlomin

    Dr. Valeri Chukhlomin

  • Dr. Michele Forte

    Dr. Michele Forte

    Assistant Professor, SUNY Empire State College
  • Dr. Kymn Harvin Rutigliano

    Dr. Kymn Harvin Rutigliano

    Assistant Professor
  • Dr. John M. Beckem II

    Dr. John M. Beckem II

    Assistant Professor of Finance and Management Studies
  • Dr. Tonka Jokelova

    Dr. Tonka Jokelova

    Coordinator of Curriculum and Instructional Design
  • Amy Giaculli

    Amy Giaculli

    Coordinator of Student Services