Programa de cursos integrados Career Brand Management
Market Yourself Professionally. Learn how to develop, manage and communicate a strong career brand in just three courses.
Sobre esse Programa de cursos integrados
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Desenvolvido por:

4 courses
Siga a ordem sugerida ou escolha a sua própria.
Projetos
Projetado para ajudar a praticar e aplicar as habilidades que aprendeu.
Certificados
Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.
Cursos
- Beginner Specialization.
- No prior experience required.
CURSO 1
Strategic Career Self-Management
Sessão atual: Apr 16- Compromisso
- 6 weeks of study, 3-5 hours/week
- Legendas
- English, Vietnamese, Romanian, Chinese (Simplified)
Sobre o curso
According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on theVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 2
Career Brand Development and Self-Coaching
Sessão atual: Apr 16- Compromisso
- 5 semanas de estudo, 3-5 horas por semana
- Legendas
- English
Sobre o curso
In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhanciVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 3
Strategic Self-Marketing and Personal Branding
Sessão atual: Apr 16- Compromisso
- 4 semanas de estudo, 2-4 horas/semana
- Legendas
- English
Sobre o curso
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relatVocê pode optar por fazer apenas este curso. Saiba mais.
CURSO 4
Career Total Fitness Annual Retreat
Próxima sessão: Jun 25- Legendas
- English
Sobre o Trabalho de Conclusão
In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to orVocê pode optar por fazer apenas este curso. Saiba mais.
Desenvolvedores
Dr. Valeri Chukhlomin
Professor
Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Dr. Kymn Harvin Rutigliano
Assistant Professor
Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
Amy Giaculli
Coordinator of Student Services
FAQs
More questions? Visit the Learner Help Center.